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The Truth About Responsive Web Design: It’s Important

RWD [1]

Have you implemented Responsive Web Design (RWD) for your website? As consumers become increasingly mobile and switch back and forth between devices throughout the day, RWD is one of the most important factors that influence user experience. Google considers RWD an “industry best practice” for developing mobile sites [2] in the modern, device-driven web market.  All marketing professionals should understand it and, if possible, implement it on their sites. In addition to providing an engaging user-experience across several devices and displays, RWD provides several SEO benefits and consolidates the effort of developers. The following is a list of need-to-know information pertaining to how responsive design influences search marketing:

What is Responsive Web Design?

RWD is a form of web architecture that delivers a customized user experience across an array of devices. The key to this methodology is a flexible layout with elements that adapt to the size and features of different screens, devices and browsers.

Why Implement Responsive Web Design?

Providing accessibility and a high-quality user experience to a growing market of mobile users is critically important. In 2012, Google published a study [3] about smartphone users. The results demonstrated:

These results demonstrate the necessity of providing users with a high-quality user experience across mobile devices and justify the implementation of RWD.

SEO Benefits of Responsive Web Design

Google recommends RWD [4] over dedicated, mobile sites because RWD “preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web address. “

For more information about how RWD benefits SEO initiatives and efforts, check out our white paper [5]. It contains more information about RWD and provides the fundamentals that can get you started on your RWD layout today!

About Kirby Burke

Kirby is an SEO Specialist at The Search Agency with a background in marketing and web design. When he’s not optimizing web sites or keeping up on industry news, he can be found enjoying music and movies, staying fit, or playing somewhere off the beaten path with his Jeep