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Content Marketing – Not Just Hype (Unless You Make It That Way)

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“Content Marketing”…have you mentioned this word in a Marketing meeting or at least heard it mentioned? The answer is probably “Yes!” Content Marketing is the latest craze in the world of online marketing. It’s being touted as the new approach to SEO and closely integrated with Social Media Marketing. But do you really know what it means to market content? If someone came up to you and told you to leverage Content Marketing in your overall marketing strategy, would you know what to do? Some may have an idea, others may not. As a service to the larger online marketing community, I’m going to explain what Content Marketing means, how to create an optimal Content Marketing strategy and what NOT to do in Content Marketing. Join me on April 18th 2013 at 11am PST as I explain the ins and outs of Content Marketing. To sign up for this amazing webinar, go to http://thedma.org/webinars/3313/ [2] and register. It’s FREE!!!!