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Why Should Users Click on YOUR Search Result?

Posted on Wednesday, March 6th, 2013 by Print This Post Print This Post

Categories - SEO


Why should users click on your search result?

If you have never asked yourself this question, your search engine optimization efforts are likely struggling. In the current landscape, it is not enough to simply optimize your results for visibility—marketers must consider how to effectively address search intent, capture user attention, and inspire users to click on their link. If you feel lost or confused about how you can distinguish your brand’s search results with the search engine results page (SERP), fret no more. These seven strategies will help to increase your organic search clicks and improve user engagement with your brand.

How to Get People to Engage (Click)

  1. Build a brand! Build off-site awareness and leverage offsite promotions—creating associations and affiliations—inspires users to click through when they see your name (and Google loves brands!)
  2. Pay attention to the title tag and meta description of your page. Do these components tell users what they will get from the click? And do you differentiate what you offer from what your competitor offers? Be sure to perform SERP research to guide our title tag and meta description!
  3. Core optimization is key. It is important to consider elements beyond your on-page optimization and in-code tag optimization. Be sure to consider your site structure, internal linking and how people navigate your site to help create create breadcrumbs in your search results.
  4. Are you using rich snippets? Google will like you more if you do… they even give you the tools to make

    it easier to see how well you’re doing! Markup your data!

  5. Authorship is a buzzword, but an important one! Google tells you how, and I suggest you run – don’t walk – to implement… and then write some great content!
  6. Think multimedia! Especially around explanations of products, services or expertise. Create video and image assets, tag them, caption them, *optimize* them and promote them!
  7. Review the SERP! Having a great looking result is one thing, having the best looking result can bring you more and better traffic. Review often. Tweak. Test. Engage!

Although this article can only scratch the surface of SERP engagement, ask yourself the when, where, what and how. Starting with: How will I improve SERP engagement with click-worthy results?

For more information, examples and details about optimizing your organic search clicks, check out: 7 Ways to Get More Organic Search Clicks on Search Engine Watch.

Connect with Grant on Google+ Grant Simmons+

About Grant Simmons

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.

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