Archive | March, 2013

Are Enhanced Campaigns Keeping You Awake at Night?

Are Enhanced Campaigns Keeping You Awake at Night?

Posted on Wednesday, March 27th, 2013 by

Preparing for the Enhanced Campaigns automatic migration dates is no easy feat, but you don't have to loose sleep over it! Taylor discusses the considerable challenges that advertisers face and provides insight about what strategies will need to be restructured for a seamless migration. [...more]

Featured, News, SEM Comments (3)

The BIA/Kelsey Conference and the Introduction of AdMax Local

The BIA/Kelsey Conference and the Introduction of AdMax Local

Posted on Tuesday, March 26th, 2013 by

After attending the BIA Kelsey "Leading in Local" conference, Brian summarizes key takeaways from the show, highlights the release of AdMax Local, and introduces the idea that Google might be overlooking an important opportunity. [...more]

Featured, SEM Comments (1)

Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Posted on Monday, March 25th, 2013 by

Maria reminds us that remarketing is a powerful tool for marketers and consumers when used correctly (We're looking at you Gavin Barwell). [...more]

Display, Featured, News Comments (1)

Google Sports a New Look: The Integration of the March Madness Answer Card

Google Sports a New Look: The Integration of the March Madness Answer Card

Posted on Thursday, March 21st, 2013 by

March Madness is getting even more mad with the help of Google's new March Madness Answer Card. Christina explains how this addition affects organic listings, SEOs and, of course, sports fans. [...more]

Featured, News, SEO Comments (5)

Tablet vs. Smartphones: An Ongoing Battle

Tablet vs. Smartphones: An Ongoing Battle

Posted on Friday, March 15th, 2013 by

Elena details the rising popularity of tablets and explains why smartphones are slowly falling to the wayside. [...more]

Featured, Mobile, News Comments (2)

The Day Content Marketing Gave Me Food Poisoning from Pi(e)

The Day Content Marketing Gave Me Food Poisoning from Pi(e)

Posted on Thursday, March 14th, 2013 by

On this momentous holiday (it's Pi Day, duh!), Sarah discusses the importance of participating creatively and thoughtfully with bandwagon themes and popular trends. [...more]

Social Media Comments (1)

This is Not the Year of Big Data

This is Not the Year of Big Data

Posted on Wednesday, March 13th, 2013 by

When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]

Featured, SEM, SEO Comments (4)

A Lesson on Google’s Webspam Guidelines

A Lesson on Google’s Webspam Guidelines

Posted on Tuesday, March 12th, 2013 by

Kirby continues his discussion about Google's quality rating process and dives into the search engines' wespam guidelines! [...more]

Featured, SEO Comments (3)

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Posted on Monday, March 11th, 2013 by

Google recently gave the public a look at what factors it consider when assigning quality ratings. In his first Search Agents post, Kirby clarifies and explains the guidelines that Google made available. [...more]

SEO Comments (3)

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

Posted on Friday, March 8th, 2013 by

Taylor wraps up the h(Paid) blog series with a final post on the importance of cross-channel analytics. [...more]

SEM Comments (0)

h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

Posted on Thursday, March 7th, 2013 by

On to the fourth component of h(Paid): Optimization! Taylor unveils how marketers can optimize their paid media marketing campaigns, across channels. [...more]

SEM Comments (0)

Why Should Users Click on YOUR Search Result?

Why Should Users Click on YOUR Search Result?

Posted on Wednesday, March 6th, 2013 by

Are you giving users a good enough reason to click on your search results within the SERP? Grant highlights seven strategies to increase organic search clicks and optimize user engagement with your brand. [...more]

SEO Comments (0)

10 Things to Know about Google’s AdWords for Video and Why I Won’t Be Moving In, Yet

10 Things to Know about Google’s AdWords for Video and Why I Won’t Be Moving In, Yet

Posted on Wednesday, March 6th, 2013 by

Dale has mixed feelings about AdWords for Video. Here he discusses the tool's potential costs and benefits to marketers with established video campaigns. [...more]

Video Comments (6)

Follow Us on Twitter

Authors