- The Search Agents - http://www.thesearchagents.com -
Super Bowl Recap – A Small Budget Can Go A Long Way
Posted By Mike Solomon On February 4, 2013 @ 4:17 pm In SEM | 1 Comment
Hey little brands, get off of your couches and get into the game!
After watching another year where top brands did not take the time to extend their big super bowl commercial buy into search, I would tell all brands not buying air time during and after the game to do the following:
There was loads of traffic to be found. It’s time to get clever and see how you can attract viewers that go searching for the world’s biggest brands:
Just think of all the people who typed in “super bowl halftime show” or”halftime show 2013.” The chart below shows how these terms trended over the last 7 days, pulled from Google Trends.
There are numerous opportunities out there for smart and nimble advertisers. A small budget can go a long way. Why spend the big dollars on producing a commercial and multi-million dollar ad space, when you can simply skim off the top and squat on their traffic for a fraction of the cost? Even some of the advertisers that had spots were buying each other’s brands. Other than a low quality score and a relatively high cost per click, there are no barriers to entry.
To make the most of this I would recommend some type of hook. Put up an ad campaign that sends the message “rather than spend millions of dollars on a Super Bowl commercial, we decided to take that money and give you a great deal on buying our product.” Pump this up with video assets in YouTube, a splash page
in search and social media, Sitelinks to highlight the promotion, and finally a re-marketing campaign in the days following the Super Bowl to extend the reach and frequency.
These are great days to be the small fish in the big pond. Take advantage!
Article printed from The Search Agents: http://www.thesearchagents.com
URL to article: http://www.thesearchagents.com/2013/02/super-bow-recap-a-small-budget-can-go-a-long-way/
URLs in this post:
 Image: http://www.thesearchagents.com/2013/02/super-bow-recap-a-small-budget-can-go-a-long-way/mike/
 cialis without prescription: http://cialis-without-prescriptions.org/
 Second Screens And Super Bowl Sunday: http://www.thesearchagents.com/2012/02/second-screens-and-super-bowl-sunday/
 Solomon’s Super Bowl Scorecard: http://www.thesearchagents.com/2012/02/solomons-super-bowl-scorecard/
 Mobile Super Bowl Commercial Winners and Losers: http://www.thesearchagents.com/2011/02/mobile-super-bowl-commercial-winners-and-losers/
Copyright © 2009 The Search Agents. All rights reserved.