Archive | February, 2013

h(Paid): Engaging Your Target Audience

h(Paid): Engaging Your Target Audience

Posted on Thursday, February 28th, 2013 by

Taylor continues the discussion around h(Paid) and provides juicy details about the third component, engagement. [...more]

SEM Comments (1)

h(Paid): Creating Relevance with Your Audience

h(Paid): Creating Relevance with Your Audience

Posted on Wednesday, February 27th, 2013 by

Taylor uncovers the second component of h(Paid) and discusses the necessity of providing consumers with relevant ad experiences based on user intent. [...more]

SEM Comments (0)

The Continuing Battle for Privacy: Firefox 22 to Block Third Party Cookies in Firefox by Default

The Continuing Battle for Privacy: Firefox 22 to Block Third Party Cookies in Firefox by Default

Posted on Tuesday, February 26th, 2013 by

Tristan discusses the nature and possible implications of Mozilla's future changes to their privacy policy regarding third party cookies. [...more]

News Comments (3)

Introducing (and Examining) A Holistic Approach to Paid Media Marketing

Introducing (and Examining) A Holistic Approach to Paid Media Marketing

Posted on Tuesday, February 26th, 2013 by

In a five part series, Taylor introduces The Search Agency's new approach to paid media marketing and explains the first component of h(Paid): Targeting. [...more]

SEM Comments (1)

To Telecommute or Not to Telecommute

To Telecommute or Not to Telecommute

Posted on Monday, February 25th, 2013 by

Barbara discusses the pros and cons of working remotely and the consequential effects to productivity and job satisfaction. [...more]

News Comments (4)

Local Video Loving

Local Video Loving

Posted on Thursday, February 21st, 2013 by

Dylan explains how local businesses can incorporate local video advertising at a low cost. [...more]

Video Comments (1)

Actionable Search Marketing Dashboards for Google Analytics

Actionable Search Marketing Dashboards for Google Analytics

Posted on Thursday, February 14th, 2013 by

Brian breaks down how to use Google dashboard for SEM and SEO to better measure, analyze, and gain insights. [...more]

Featured Comments (3)

Recruiting in the Digital Age

Recruiting in the Digital Age

Posted on Tuesday, February 12th, 2013 by

Neil explains how recruiting online has it's advantages and challenges. [...more]

SEM Comments (1)

Google Buys Channel Intelligence, Invests in PLA Management

Google Buys Channel Intelligence, Invests in PLA Management

Posted on Monday, February 11th, 2013 by

Ryan explains why Google's recent purchase of Channel Intelligence, a retail feed management and shopping performance company, was good investment. [...more]

SEM Comments (1)

Confessions of a Lazy Content Marketer

Confessions of a Lazy Content Marketer

Posted on Thursday, February 7th, 2013 by

Firdaus explains that a solid content marketing plan doesn't necessarily mean a lot of extra work. [...more]

Social Media Comments (4)

Google AdWords Enhanced Campaigns

Google AdWords Enhanced Campaigns

Posted on Wednesday, February 6th, 2013 by

Keith explains Google's latest major update to AdWords: Enhanced Campaigns. [...more]

SEM Comments (4)

Product Listing Ads – A Retailer's Must Have

Product Listing Ads – A Retailer's Must Have

Posted on Tuesday, February 5th, 2013 by

Matt explains why Product Listing Ads are the future for retailers. It's all in the data. [...more]

SEM Comments (2)

Super Bowl Recap – A Small Budget Can Go A Long Way

Super Bowl Recap – A Small Budget Can Go A Long Way

Posted on Monday, February 4th, 2013 by

Mike gives his annual post - Super Bowl recap on how advertisers used campaigns on search. [...more]

SEM Comments (1)

Searching for Super Bowl Sunday

Searching for Super Bowl Sunday

Posted on Friday, February 1st, 2013 by

Mike is back on the Super Bowl Search trail to find out which advertisers are putting together a a great second screen experience this year. [...more]

SEM Comments (1)

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