h(Paid): Engaging Your Target Audience
Posted on Thursday, February 28th, 2013 by Taylor deDiego
Taylor continues the discussion around h(Paid) and provides juicy details about the third component, engagement. [...more]
Archive | February, 2013
h(Paid): Creating Relevance with Your Audience
Posted on Wednesday, February 27th, 2013 by Taylor deDiego
Taylor uncovers the second component of h(Paid) and discusses the necessity of providing consumers with relevant ad experiences based on user intent. [...more]
SEM Comments (0)
The Continuing Battle for Privacy: Firefox 22 to Block Third Party Cookies in Firefox by Default
Posted on Tuesday, February 26th, 2013 by Tristan Bath
Tristan discusses the nature and possible implications of Mozilla's future changes to their privacy policy regarding third party cookies. [...more]
News Comments (1)
Introducing (and Examining) A Holistic Approach to Paid Media Marketing
Posted on Tuesday, February 26th, 2013 by Taylor deDiego
In a five part series, Taylor introduces The Search Agency's new approach to paid media marketing and explains the first component of h(Paid): Targeting. [...more]
SEM Comments (1)
To Telecommute or Not to Telecommute
Posted on Monday, February 25th, 2013 by Barbara Palmer
Barbara discusses the pros and cons of working remotely and the consequential effects to productivity and job satisfaction. [...more]
News Comments (4)
Local Video Loving
Posted on Thursday, February 21st, 2013 by Dylan Espegren
Dylan explains how local businesses can incorporate local video advertising at a low cost. [...more]
Video Comments (1)
Actionable Search Marketing Dashboards for Google Analytics
Posted on Thursday, February 14th, 2013 by Brian Free
Brian breaks down how to use Google dashboard for SEM and SEO to better measure, analyze, and gain insights. [...more]
Featured Comments (3)
Recruiting in the Digital Age
Posted on Tuesday, February 12th, 2013 by Neil Stephens
Neil explains how recruiting online has it's advantages and challenges. [...more]
SEM Comments (0)
Google Buys Channel Intelligence, Invests in PLA Management
Posted on Monday, February 11th, 2013 by Ryan Jamison
Ryan explains why Google's recent purchase of Channel Intelligence, a retail feed management and shopping performance company, was good investment. [...more]
SEM Comments (1)
Confessions of a Lazy Content Marketer
Posted on Thursday, February 7th, 2013 by Firdaus Haque
Firdaus explains that a solid content marketing plan doesn't necessarily mean a lot of extra work. [...more]
Social Media Comments (4)
Google AdWords Enhanced Campaigns
Posted on Wednesday, February 6th, 2013 by Keith Wilson
Keith explains Google's latest major update to AdWords: Enhanced Campaigns. [...more]
SEM Comments (1)
Product Listing Ads – A Retailer's Must Have
Posted on Tuesday, February 5th, 2013 by Matt Grebow
Matt explains why Product Listing Ads are the future for retailers. It's all in the data. [...more]
SEM Comments (2)
Super Bowl Recap – A Small Budget Can Go A Long Way
Posted on Monday, February 4th, 2013 by Mike Solomon
Mike gives his annual post - Super Bowl recap on how advertisers used campaigns on search. [...more]
SEM Comments (1)
Searching for Super Bowl Sunday
Posted on Friday, February 1st, 2013 by Mike Solomon
Mike is back on the Super Bowl Search trail to find out which advertisers are putting together a a great second screen experience this year. [...more]
SEM Comments (1)
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