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Remember when families had to all huddle around the RCA 630-TS television to watch evening programming? I certainly don't but I've seen photos and heard stories. If you wanted to watch TV programming, you had to be in the living room. As technology advanced and became more affordable (and NECESSARY), owning multiple devices for several rooms in the house became commonplace. That's the world in which I remember growing up.
However, these days it doesn't matter if you have one, two, three, or absolutely zero television sets in your home; you can still consume all your favorite shows. I don't own a tablet, because as studies show, single people own less tablets than married people. Call me a statistic! However, I do own a laptop, which moves as easily as an appendage with me around my apartment. When I am eyeballs deep into a show on Netflix or Hulu, I take that damn thing to the bathroom while I brush my teeth, the kitchen while I'm "cooking," and it even provides an eerie night light as I pass out next to it in bed. True love right?
I have a beautiful Sony LCD 40" baby sitting in my living room, fully equipped with cable, HD, and DVR, so why do I need to catch up on Parenthood in the bathroom? I have no idea; because we're a culture of instant gratification? We can't wait for anything; and I'm no exception. Watching television shows week to week is now painful thanks to streaming services that have made whole series available at the click of a mouse. I only have vague memories of rushing home from ballet class at 8pm to catch Dawson's Creek.
One of my current shows du jour is Downton Abbey. I got hooked late last year (not an early adopter) and now need to catch up with the first two episodes from the latest, Season Three. I have actually been stalling to start the new season becauseI saw this in Vulture today:
"iTunes will let anyone with a Downton Abbey season pass download the final three episodes on January 29. That is a full three weeks earlier than the PBS airing schedule; it is also the same day that the season-three DVDs are available for purchase. So, in summary, the fastest way to watch television will be on devices that are not your television. This makes sense."
It does make sense that the fastest way to view shows is no longer on your television. Ouch. This truth made me wince harder than the reference to a "state of the art DVD player" I heard on Boy Meets World this morning while I was getting ready for work. Are televisions already becoming outdated?
My first thought was that since this show has already aired in the UK, it made sense for this particular series, even if it would dent PBS's ratings a little. However this online exclusive seems to be more common than that. Cult favorite, Arrested Development is being resurrected for a fourth season that no one thought would ever be made. Catch is, it will only air on Netflix. Hmm...It used to be a punishment for movies and shows to go straight to Netflix without ever being given the chance to be aired in a theater or on a network. Now, it seems like a reward.
The demand is online, so only the most sought after programming will be given this privilege for now it seems.
One thing is clear, television eyeballs are decreasing by the day. Advertisers need to shift spend online if they want a fighting chance. They need to start thinking about reaching people in their living rooms, but also in the bedroom, bathroom, library, train, coffee shop, office....and any other place you can bring a laptop or tablet, which is everywhere. Good luck advertisers; catch me at 11pm, when I am under the covers.