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Search and Destroy Ep. 9 – Searching For Facebook Graph Search and 2013 Predictions

Posted on Friday, January 25th, 2013 by Print This Post Print This Post

Categories - Social Media


David Waterman is always at his happiest when he’s recording a podcast.

About Heather Sundell

Heather has five years of experience in online and offline marketing. She graduated from The University of Southern California with a Bachelor’s degree in Creative Writing and absolutely no idea how USC football works. An aspiring cyclist, blogger, and cheese enthusiast, she is currently honing her Gen Y skills by doing all three at once.

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2 Responses to “Search and Destroy Ep. 9 – Searching For Facebook Graph Search and 2013 Predictions”

  1. Ryan says:

    Nice podcast. I have been playing around with the Facebook search myself and haven’t been all that impressed. Of course, I am not that avid of a Facebook user so maybe the social results it returns for me are a bit underwhelming, but of any of the random things I chose to search for I wasn’t really able to find solid results for anything. Solid idea, but I feel like when people are used to querying in Google, they may have a hard time switching to the way that facebook has structured their search.

  2. Hey Ryan,

    Thanks for listening to the podcast!

    I was talking to a co-worker and he had the same experience (lack of content). The problem Graph Search has in this regard is the same any social network has; the function is only as valuable as the users that populate it. Unless you have a lot of friends on Facebook who are avid in liking pages, tagging themselves in photos/places, have their privacy set to share all of those items with friends, etc., the utility of the service is going to be minimal. This is why I mentioned in the Podcast that the service won’t really have a shot to take off until Open Graph objects are allowed.

    I think your second point is more interesting for me as a marketer. People have been trained to search one way (short queries, broadly phrased) and Facebook wants users to do the opposite (long tail queries with literal phrases). Will be interesting to see how users search it as Facebook opens up the beta.

    If you want to chat some more on the subject, message on Twitter @davidcarrillo


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