Categories - Featured, News, Social Media
released a new feature called ‘Secret Boards’- their first major new feature since the fast-growing website started in 2010. The boards can only be seen by those that are invited to contribute by their creators and none of the images, comments or likes will appear in users’ regular homepage feeds, any of the category pages or in search results. Each user can only have up to three secret boards at the moment and they will appear (only for the user) at the bottom of the profile/boards page. You can create a secret board by going to the bottom of your profile and selecting ‘Create a Secret Board’ or by using the ‘Add+’ dropdown on the toolbar and switching the board’s secret status to ‘On’. The function is also fully available on all mobile platforms. But what does this new function mean for users? We take two different looks...
Pro – FirdausPinterest’s new secret boards feature opens up a whole new way of using the visually attractive content-pinning site. Not only does it give users the chance to make their pins private and less accessible to strangers who might stumble across them elsewhere on the web, it also gives friends and family a place to share their pins exclusively with each other. Pinterest has always been user friendly and they couldn’t have made this new function easier to use. You can quickly add a secret board (at the moment limited to three per user) from your profile or from the ‘Add+’ menu, and it’s simple to switch the secret functionality off if you want (although this is irreversible at present). They have certainly done their best to make sure users are exposed to this new feature too – not only did they notify me via a demo on start-up of my mobile app, but they sent an email to every Pinterest user as well. Pinterest has faith that this will be a universally embraced feature – and apparently there is a solid basis for believing this – it was their ‘most requested feature’ according to their blog. This feature has been launched just in time for the holiday season; with the Pinterest team suggesting a secret board as a great place to collate secret gift ideas. But I think this is a feature that would be valued by a range of users even after the holiday season is over. There are numerous possibilities and creative uses – from personal photo albums, to secret event planning or just slightly embarrassing obsessions! What’s more, secret boards are a great opportunity for brands on Pinterest. Commercial brands can offer premium users access to new releases or products and give them that extra feeling of exclusivity. They are also a great place for brands to actually collect their own pins for inspiration for new products, designs and ideas - internal design, development or content teams that work with visual ideas available on the web can collaborate with each other without leaking their ideas with others. They can even allow brands to keep a tab on the competition and to share their findings internally among employees. Secret boards also provide the opportunity for targeted crowd sourcing or targeted engagement from a niche audience. The difficulty of crowd sourcing on the social web, for whatever reason; whether it’s crowd sourcing of ideas or getting feedback from users, is that you cannot control the participation (anyone following or liking you can contribute). With the new secret boards you can give access to your target audience, with pin point precision, and get them to contribute to your product development or idea generation process. Pinterest’s new secret boards are a fantastic addition to the already ridiculously popular pinning site and I’m looking forward to seeing who uses them to their best potential first – if they let me in on the secret, that is! Well now that you have heard both sides, how do you feel about Pinterest’s new secret boards?
Tags | Pinterest