Bing it on… and on… and on

Posted on Thursday, November 1st, 2012 by Print This Post Print This Post

Categories - Featured, SEM

I write this in a bad mood, grumpy as H-E-double hockey sticks that I’m having trouble with the Bing Ads desktop tool. All that I wanted to do was clear all changes that I made to a downloaded account; not really a big deal but it’s taking at least long enough for me to start writing this blog post. Even with some of their engineers visiting our editorial team at The Search Agency about once a year for feedback, the tool is just wonky at best.

In the last few days, I’ve:

  1. Had trouble posting SiteLinks, which ultimately are going to just be uploaded through Yahoo!
  2. Experienced problems using the tool to check and see if a couple of my accounts have a problem that was caused by Bing’s switching from one Geo-targeting method to another.
  3. And now this – the tool is giving me time to write a snarky post because all that I wanted to do was reset my local changes.

I’m no programmer or engineer but it looks like the issue might be in the platform. The Bing tool seems ephemeral but Bing’s competition just feels more concrete even for 1s and 0s (I’m ultimately a writer so I can get away with using less technical terms and sharing my “feelings”). Now, one might say that Search has never been at the core of what Microsoft does, but software is what they do. So, you’d think they’d be better at it. But Google’s beating Microsoft here too – they provide free versions of what Microsoft built their castles on.

Microsoft is not really putting serious effort into going toe to toe with the Giant that is Google even though Google as an afterthought is providing what-Microsoft-does-best for free. One might think that Google would try to step into the 21st century and beyond in an effort to compete for the future of data research. And it’s not like we haven’t tried to help, we are an agency and we want to efficiently provide our clients service through spending their budgets effectively while the search engines take a cut. But it’s hampered by poorly performing software.

Well, I’m off to work in my Google AdWords editor on a different account while Bing is still downloading. Yep, in the time that it took to write this article, look up some references and talk to an in-house consultant, Bing Ads has yet to finish resetting my account.Rich Text AreaToolbarBold (Ctrl + B)Italic (Ctrl + I)Strikethrough (Alt + Shift + D)Unordered list (Alt + Shift + U)Ordered list (Alt + Shift + O)Blockquote (Alt + Shift + Q)Align Left (Alt + Shift + L)Align Center (Alt + Shift + C)Align Right (Alt + Shift + R)Insert/edit link (Alt + Shift + A)Unlink (Alt + Shift + S)Insert More Tag (Alt + Shift + T)Toggle spellchecker (Alt + Shift + N)▼
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I write this in a bad mood, grumpy as H-E-double hockey sticks that I’m having trouble with the Bing Ads desktop tool. All that I wanted to do was clear all changes that I made to a downloaded account; not really a big deal but it’s taking at least long enough for me to start writing this blog post. Even with some of their engineers visiting our editorial team at The Search Agency about once a year for feedback, the tool is just wonky at best.
In the last few days, I’ve:
Had trouble posting SiteLinks, which ultimately are going to just be uploaded through Yahoo!
Experienced problems using the tool to check and see if a couple of my accounts have a problem that was caused by Bing’s switching from one Geo-targeting method to another.
And now this – the tool is giving me time to write a snarky post because all that I wanted to do was reset my local changes.
I’m no programmer or engineer but it looks like the issue might be in the platform. The Bing tool seems ephemeral but Bing’s competition just feels more concrete even for 1s and 0s (I’m ultimately a writer so I can get away with using less technical terms and sharing my “feelings”). Now, one might say that Search has never been at the core of what Microsoft does, but software is what they do. So, you’d think they’d be better at it. But Google’s beating Microsoft here too – they provide free versions of what Microsoft built their castles on.
Microsoft is not really putting serious effort into going toe to toe with the Giant that is Google even though Google as an afterthought is providing what-Microsoft-does-best for free. One might think that Google would try to step into the 21st century and beyond in an effort to compete for the future of data research. And it’s not like we haven’t tried to help, we are an agency and we want to efficiently provide our clients service through spending their budgets effectively while the search engines take a cut. But it’s hampered by poorly performing software.
Well, I’m off to work in my Google AdWords editor on a different account while Bing is still downloading. Yep, in the time that it took to write this article, look up some references and talk to an in-house consultant, Bing Ads has yet to finish resetting my account.
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