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Apple’s iPad Mini, The NY Marathon & The American Spirit

Posted By Heather Sundell On November 9, 2012 @ 1:18 pm In Featured,News | 2 Comments

[1]

Reading news updates about the aftermath of Sandy last weekend, I was struck by the disparate juxtaposition of two of the city’s anticipated events: Apple’s release of the new iPad Mini and The New York Marathon.

One went off without a hitch, while the other was never given a chance.

Many fan boys and girls have been looking forward to the new Mama Bear sized addition to the touch screen Apple family. Thankfully, their fears that Sandy would ruin their second early Christmas (the iPhone 5 already feels so irrelevant) of the season were assuaged. The day before the scheduled launch date, it was reported [2] that the flagship store on 5th Avenue would be ready to receive the tech hungry masses looking to drop at least $329 on a new electronic toy in the midst of a major power outage.

Where is home girl Alanis and her 90’s angry girl music when you need her?

You’d think that this launch would have a low attendance, shameful for any new Apple product. Despite a slower start to the waiting line, the consumers came, confirming that if Apple builds it, they will come. The line clocked in at around 800 bodies [3] when the doors opened, which was delayed from 8am to 10am to give employees enough time to fight traffic.

Consumerism is weather proof.

About 48 hours later, another highly anticipated event was scheduled to begin; only this one was not afforded the same luxuries at the iPad Mini. The New York Marathon is something for which many people spend years training. Runners came into town from all over the world to achieve their goals, only to be met with a huge road block. Basically it was a total bummer.

However, many of the athletes didn’t let a little hurricane get them down. Although all runners were guaranteed entry into next year’s race, many were unsure if they could come back; so they showed up to Central Park to finish the 26.2 miles by way of the “Replacement Marathon,” which had been organized online only hours prior. By 8:45am, about 600 participants [4] had left the starting line, akin to the O.G. 1970 race comprised of a 127 person motley crew who ran the full length within the park.

However, unlike the first race 42 years ago, these runners had more than just personal records to beat. Many athletes found a way to help victims by using the stamina they had fought so hard to build, by carrying supplies to those trapped twenty stories high. Others coalesced at Staten Island, bringing blankets, batteries, and food to affected families.

After learning about the true humanity shown by marathon runners this past Sunday, in the wake of disaster, something as superfluous and materialistic as the launch of a tablet seems almost inappropriate. It’s a shame that such a silly thing wouldn’t experience more than a hiccup sized obstacle, while a forty-two year old institution was forced into forfeit.

However, I think both events showed something about the American spirit: We always keep going. Although the marathon is a much clearer example of our nation’s tenacity in the face of adversity, maybe the iPad can be considered one too. Whether its release brought joy or even a sense of normalcy to downtrodden Big Apple dwellers in a time of uncertainty, it proved that for New Yorkers, the show must go on.

Apple’s iPad Mini, The NY Marathon & The America Spirit

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Reading news updates about the aftermath of Sandy last weekend, I was struck by the disparate juxtaposition of two of the city’s anticipated events: Apple’s release of the new iPad Mini and The New York Marathon.
One went off without a hitch, while the other was never given a chance.
Many fan boys and girls have been looking forward to the new Mama Bear sized addition to the touch screen Apple family. Thankfully, their fears that Sandy would ruin their second early Christmas (the iPhone 5 already feels so irrelevant) of the season were assuaged. The day before the scheduled launch date, it was reported that the flagship store on 5th Avenue would be ready to receive the tech hungry masses looking to drop at least $329 on a new electronic toy in the midst of a major power outage.
Where is home girl Alanis and her 90’s angry girl music when you need her?
You’d think that this launch would have a low attendance, shameful for any new Apple product. Despite a slower start to the waiting line, the consumers came, confirming that if Apple builds it, they will come. The line clocked in at around 800 bodies when the doors opened, which was delayed from 8am to 10am to give employees enough time to fight traffic.
Consumerism is weather proof.
About 48 hours later, another highly anticipated event was scheduled to begin; only this one was not afforded the same luxuries at the iPad Mini. The New York Marathon is something for which many people spend years training. Runners came into town from all over the world to achieve their goals, only to be met with a huge road block. Basically it was a total bummer.
However, many of the athletes didn’t let a little hurricane get them down. Although all runners were guaranteed entry into next year’s race, many were unsure if they could come back; so they showed up to Central Park to finish the 26.2 miles by way of the “Replacement Marathon,” which had been organized online only hours prior. By 8:45am, about 600 participants had left the starting line, akin to the O.G. 1970 race comprised of a 127 person motley crew who ran the full length within the park.
However, unlike the first race 42 years ago, these runners had more than just personal records to beat. Many athletes found a way to help victims by using the stamina they had fought so hard to build, by carrying supplies to those trapped twenty stories high. Others coalesced at Staten Island, bringing blankets, batteries, and food to affected families.
After learning about the true humanity shown by marathon runners this past Sunday, in the wake of disaster, something as superfluous and materialistic as the launch of a tablet seems almost inappropriate. It’s a shame that such a silly thing wouldn’t experience more than a hiccup sized obstacle, while a forty-two year old institution was forced into forfeit.
However, I think both events showed something about the American spirit: We always keep going. Although the marathon is a much clearer example of our nation’s tenacity in the face of adversity, maybe the iPad can be considered one too. Whether its release brought joy or even a sense of normalcy to downtrodden Big Apple dwellers in a time of uncertainty, it proved that for New Yorkers, the show must go on.
Apple’s iPad Mini, The NY Marathon & The America Spirit
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URLs in this post:

[1] Image: http://www.thesearchagents.com/wp-content/uploads/2012/11/original.jpg

[2] reported: http://mashable.com/2012/11/01/ipad-mini-launch-new-york/

[3] 800 bodies: http://tech.fortune.cnn.com/2012/11/02/ipad-mini-live-from-the-launch-at-the-fifth-avenue-apple-store/?utm_source=mactweets&utm_medium=twitter&utm_campaign=Feed%3A+fortuneapple20+%28FORTUNE%3A+Apple+2.0%29

[4] 600 participants: http://www.washingtonpost.com/sports/ny-marathon-canceled-tell-that-to-the-runners-thousands-pour-into-park-help-staten-island/2012/11/04/b2c93812-26c0-11e2-ac64-5d52a2c5953e_story.html

[5] iPad, Google Making SEM Headlines: http://www.thesearchagents.com/2010/04/ipad-google-making-sem-headlines/

[6] The Week We Searched For- April 2, 2010: http://www.thesearchagents.com/2010/04/the-week-we-searched-for-april-2-2010/

[7] Bing it on… and on… and on: http://www.thesearchagents.com/2012/11/bing_it_on_and_on_and_on/

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