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The Ghost of Search Engine Optimization (SEO) Past…
Posted By Grant Simmons On October 31, 2012 @ 1:43 pm In Featured,SEO | 3 Comments
Charles Dickens wrote A Christmas Carol with one main storyline: scare the bejeebers out of Mr Scrooge with his past, in an effort to hopefully steer him towards a better tomorrow.
Scrooge didn’t think things were so bad in Christmas past, he grumbles a few “bah humbugs” and hardly gave it a second thought.
It was only when the ghosts of Christmas present and the Christmas of the future appeared did Scrooge see the error of his ways and make a change for good, guaranteeing him and those around them a prosperous life!
Oddly enough, this ghoulish holiday tale relates to SEO…
Far be it from The Search Agency to pit itself against the literary might of Charles Dickens, but in the spirit of Halloween today and the rapidly approaching holiday season, Scrooge’s story does tend to remind us of the similar story of SEO.
Once littered with everything bad, many SEO practitioners had reached a status quo of barely passable SEO content, and a constant supply of paid links, directory submissions and article distribution sites.
Then *bam*– along comes the ghost of Christmas present in the form of a Panda and a Penguin, destroying business models and demanding better content, better links and better value to users.
The Search Agency was already figuring out the ‘what’s next?’, while most other agencies were figuring out the ‘what now?’
In late 2010, we started pulling back on traditional linking strategies and focusing on quality content and a “Search Everywhere Optimization” strategy.
In 2011 we incorporated social, consumer experience and better content strategies into the SEO mix, focused around an “Intent to content” mantra.
In 2012 we pulled all these factors together (and more) under one umbrella christened h(SEO) , offering a holistic approach to SEO strategies we’re sharing with the industry, and today with you.
What does an h(SEO) strategy offer?
With Halloween and the holiday season fast approaching, shouldn’t you be focusing on getting the skeletons out of your SEO closet and cleaning the cobwebs from your website?
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URL to article: http://www.thesearchagents.com/2012/10/the-ghost-of-search-engine-optimization-seo-past/
URLs in this post:
 Image: http://www.thesearchagents.com/wp-content/uploads/2012/10/seo.gif
 h(SEO): http://www.hseo.com/
 Grant Simmons+: https://plus.google.com/u/0/104453345228305878509/posts
 The Search Agency’s Favorite Holiday Traditions: http://www.thesearchagents.com/2013/12/the-search-agencys-favorite-holiday-traditions/
 eRetailers Winning Customers at the Zero Moment of Truth: http://www.thesearchagents.com/2012/05/eretailers-winning-customers-at-the-zero-moment-of-truth/
 I’m Dreaming of a White Hat Christmas: http://www.thesearchagents.com/2013/12/im-dreaming-of-a-white-hat-christmas/
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