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The Ghost of Search Engine Optimization (SEO) Past…

Posted on Wednesday, October 31st, 2012 by Print This Post Print This Post

Categories - Featured, SEO

Charles Dickens wrote A Christmas Carol with one main storyline: scare the bejeebers out of Mr Scrooge with his past, in an effort to hopefully steer him towards a better tomorrow.

Scrooge didn’t think things were so bad in Christmas past, he grumbles a few “bah humbugs” and hardly gave it a second thought.

It was only when the ghosts of Christmas present and the Christmas of the future appeared did Scrooge see the error of his ways and make a change for good, guaranteeing him and those around them a prosperous life!

Oddly enough, this ghoulish holiday tale relates to SEO…

The Ghost of SEO Present…

Far be it from The Search Agency to pit itself against the literary might of Charles Dickens, but in the spirit of Halloween today and the rapidly approaching holiday season, Scrooge’s story does tend to remind us of the similar story of SEO.

Once littered with everything bad, many SEO practitioners had reached a status quo of barely passable SEO content, and a constant supply of paid links, directory submissions and article distribution sites.

Then *bam*– along comes the ghost of Christmas present in the form of a Panda and a Penguin, destroying business models and demanding better content, better links and better value to users.

The Ghost of SEO Future…

The Search Agency was already figuring out the ‘what’s next?’, while most other agencies were figuring out the ‘what now?’

In late 2010, we started pulling back on traditional linking strategies and focusing on quality content and a “Search Everywhere Optimization” strategy.

In 2011 we incorporated social, consumer experience and better content strategies into the SEO mix, focused around an “Intent to content” mantra.

In 2012 we pulled all these factors together (and more) under one umbrella christened h(SEO), offering a holistic approach to SEO strategies we’re sharing with the industry, and today with you.

What does an h(SEO) strategy offer?

  • While nothing is bullet proof in a world of ever changing technology and a Google behemoth, h(SEO) is built to withstand current and future algorithm updates. It reinforces alignment with (current) Google guidelines and emphasizes the core understanding that building relevance will satisfy both users and search engines (and that the two goals are complimentary) in the long term.
  • Insights and tactics to ensure “social for SEO” is woven into a successful online strategy
  • How post-click engagement, and the importance of user signals to search engines (and other users), is a key component to include in any SEO strategy.

With Halloween and the holiday season fast approaching, shouldn’t you be focusing on getting the skeletons out of your SEO closet and cleaning the cobwebs from your website?

Connect with Grant on Google+ Grant Simmons+

About Grant Simmons

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.

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3 Responses to “The Ghost of Search Engine Optimization (SEO) Past…”

  1. seo boom says:

    the ghosts of Christmas present and the Christmas of the future appeared did Scrooge see the error of his ways and make a change for good, guaranteeing him and those around them a prosperous life

  2. Mark Weyland says:

    A very interesting way to start a post for SEO, the most engaging one I have seen so far. Very nice. It is true that SEO practices are undergoing a lot of change and a constant update of the knowledge base is very necessary to keep up with this change. With the updated information, an internet marketer can make all the required amendments that are essential. Thank you for sharing this post.

  3. Dorine says:

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