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DMA 2012 Lessons: Mobile is Growing And We Need To Track It
Posted By Heather Sundell On October 16, 2012 @ 10:53 am In Featured,Mobile | No Comments
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Well it’s my last day here at DMA 2012, and I’m excited to talk to even more new people, and attend a couple more sessions before I fly home. As I alluded to yesterday , I attended a session called “Mobile Meets ROI: Demystifying Campaign performance.”
Not only is mobile a hot topic, but for anyone at The Search Agency, attribution to ROI is what really counts. I was surprised to find myself as one of only four attendees at this round table session. Two of the other people were from the same company, and I was the only female. Hello?? Why wasn’t everyone clamoring to get in?
Anyway, the two leaders of the session were from Velti Mobile , a full mobile marketing solution. They were great speakers, who spoke The Search Agency language of DATA DATA DATA. Here were the key takeawys:
Display, paid search, and SEO all want a piece of the mobile pie, but they are quickly realizing that they will all need to work together on a holistic approach to see real success across all channels.
Most importantly: If you don’t have a mobile optimized site, your consumers WILL leave.
Article printed from The Search Agents: http://www.thesearchagents.com
URL to article: http://www.thesearchagents.com/2012/10/dma-2012-lessons-mobile-is-growing-and-we-need-to-track-it/
URLs in this post:
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 alluded to yesterday: http://www.thesearchagents.com/2012/10/dma-2012-lessons-determine-your-consumer-decision-journey/
 Velti Mobile: http://www.velti.com/
 Which PubCon SEO Conference Sessions Should I Attend?: http://www.thesearchagents.com/2011/11/which-pubcon-seo-conference-sessions-should-i-attend/
 How to: Setting Up a Mobile Paid Search Campaign: http://www.thesearchagents.com/2011/05/how-to-setting-up-a-mobile-paid-search-campaign/
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