AdWords has been feeding out a lot of new features recently. AdWords Scripts is the most exciting for account managers. This is a big play by Google that really sets AdWords apart from Bing Ads in terms of the democratization of automation. This als
- Only being allowed to have 15 scripts per user account. This is likely to increase but in the meantime the recommendation is to have multiple accounts.
- Only operating on a max of 100,000 entities - scripts that need to run on more data should run multiple times on different subsets of the account.
- Scripts can only run for a maximum of 30 minutes - again, running on a subset should solve this although in most circumstances there are probably optimizations that can be made to the script to make it run faster.
10 AdWords Scripting Ideas
- Adjust bids according to the weather - AdWords actually provide a sample script for this in their tutorial.
- Automatically create analytical reports in Google Docs.
- Turn on elements of campaigns and adjust bids in response to stock levels. (At the moment the best option for doing this is with a Google Spreadsheet as an intermediate step. Native AdWords XML processing is coming soon.)
- Adjust prices in ads without them having to go through approval using Ad Parameters.
- Tap into a web service that tracks twitter sentiment and adjust bids/ad copy based on what people are saying about your company.
- Run search ads for your event until a set number of people have confirmed they're going to attend on Facebook.
- Monitor news feeds for product mentions and turn ads on when reviews appear.
- Set ads running automatically when a sponsored sports team wins/loses giving offers based on the score within the ad.
- Increase bids on ads for a taxi firm when mass transit reports severe delays.
- Set up a higher and lower button for your pet cat that ties into a spreadsheet. Let your cat set bids for you (*Not official TSA advice).
Tags | Google Adwords