Icy Road Ahead with Penguin Updates on the Way

Posted on Thursday, September 6th, 2012 by Print This Post Print This Post

Categories - Featured, News, SEO

It’s been a few weeks since Google confirmed that there was in fact a Panda refresh on August 19, so it’s obviously a great time to reflect on its effects.

While the Panda update dramatically affected users initially, the most recent refresh affected a mere 1% of queries. And while some users have been negatively affected by the ongoing Panda refreshes, the periodic updates have allowed other users to recover from initial Panda penalties that inhibited visibility in the search engine results page for months. However, moving forward, Google announced that the Panda updates will affect fewer users as the algorithm is more stable after being in place for over a year (horray!). Penguin, on the other hand, has a bumpy future ahead and will continue to affect users while Google iterates the improvements of the algorithm (uh-ohhh).

Google announced that in the future, Panda refreshes will roughly occur on a monthly basis and will be far less “jolting” than the initial update (phew). Panda updates will act as a maintenance project through data refreshes and will be noticed by very few, according to Google.

On the other hand, Google’s Penguin update is comparatively new and will continue to have major effects on users as Google continues its crusade against black hat techniques that violate their Quality Guidelines and create webspam. According to Google, Penguin’s impact will continue to be significant until their engineers determine the exact signals that will be included in the Penguin algorithm to eliminate offending websites. In essence, the road ahead is icy…get it, for PENGUINS?

While the unknown associated with Google’s efforts to perfect their Penguin update is frightening for some, there are certain benefits to their ongoing tests for others. Specifically, those who were previously penalized by Penguin may have an opportunity to recover from penalties if they have fixed their offenses to Google’s Quality Guidelines. As always, those who take the warning as an advantageous opportunity to repair their quality score will stay competitive, and those who don’t will get buried in the search results page.

If there is one constant with Google, it is change. Nothing is really new here; the search marketing landscape will continue to evolve but it is nothing to lose sleep over. Google will keep iterating their algorithms and search marketers will continue to adapt to the ever-changing search environment.

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3 Responses to “Icy Road Ahead with Penguin Updates on the Way”

  1. penguin says:

    Recovering from the Panda update is actually probable. Immediately after all, it really is just an algorithm… and so long as you give Google what they want (or rather, what the Google Panda update is trying to find), then you’re going to be just fine. The issue is the fact that many people don’t know what to accomplish with Panda. Think me, I tried a large number of issues (no exaggeration) before I began successfully recovering sites.So here will be the most important points you’ll want to address:- Page high-quality… is your code broken? Do you have got a ton of errors, broken hyperlinks, deprecated code?- Metrics… are your guests staying on your web site or are they leaving right away? – Thin content material & duplicate content material… does Google think your content material is original or does it think you happen to be copying it from someone else? And… last, but certainly not least, there are about a dozen of ‘trust’ signs that it looks for to make sure you are the search result they want to provide to the users. At the end of the day, with SEO and Google, it is all about user accomplishment.Hope this helps a few people today still struggling with Panda and Penguin!

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