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Who the Klout Cares?

Posted By Heather Sundell On August 22, 2012 @ 11:50 am In Featured,News,Social Media | 2 Comments


According to all the techy blogs on my Twitter feed, Klout has made some improvements to their algorithm about relevancy…in order to remain relevant. Isn’t it ironic?

But seriously, who the heck is actively using Klout for anything real? Once in a blue moon a Klout email will find me in just the right moment of boredom to peak curiosity. I open the overly enthusiastic copy-laden message and click the link to check in on how successful I am as an online persona.

[1]

(This is an old email. I really am a 60 now!)

Prompted by the recent newsworthy updates, I went to Klout to check out my score. 60! My influence is 60.

Sixty what? I don’t know, but apparently I am very influential in the topics of moms, Facebook, and Journalism. This seems so arbitrary, right?

  [2]

I am also skeptical of their own wonky version of the Meyers Briggs test that labels me as a “Broadcaster.” (Can you tell that I have never really explored Klout thoroughly prior to writing this?) Hey Klout! I am focused and somewhat consistent too. Also, I thought I was creating?? I am so confused! What does it all mean? This literally tells me nothing about my online behavior.

[3]

Sure these new updates embrace more variables in the algorithm, including Facebook subscribers, +K received, and apparently the algorithm is a sponge for learning behaviors. (Good. Take the time to know me first dude!) Klout now pulls real-world influence data from sources like Wikipedia, LinkedIn titles and +K received on Klout, which are important, seeing as a person might be extremely influential, but not within the narrow parameters of Klout. This was exactly the case with Bieber vs. Obama [4]. Until the recent changes, Klout’s algorithm deemed tweeny pop sensation Justin Bieber to hold more online influence than our nation’s president. Something ain’t checking out.

Another feature promised is something called, “Moments,” which will cull and timeline all your posts and check-ins from the previous ninety-days. This is intended to give you a deeper understanding of your true reach, and an incentive to check back in with Klout more often, which if I am any indicator, is an issue.

I understand how Klout works, but honestly I am having a hard time seeing its value. I have heard the stories about employers using Klout scores [5] as interview criteria, which just seems silly and not telltale of much. And I have also read about retail and hospitality services using the scores as a means to rank customer communication [6] not in the order they were received, but in order of social influence and importance.

Being a marketer myself, I suppose I can see the advantages of Klout from that perspective. It’s an easy way to target the right influential people. But as it stands, not enough people use the damn thing to play fairly, and until Klout becomes a household name in states across the country, this will remain a shady way to do business.

Right now Klout scores are just numbers with little weight behind them. Sure, they are based on a mathematical equation, but unless everyone decides it’s important, it is meaningless. But there is still something more to Klout’s success than a dramatic increase in user adoption, and that’s search engine approval.

Unless Klout scores become major ranking factors with search engines, then what’s the point? Maybe I am way off base. What do you guys think?


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URLs in this post:

[1] Image: http://www.thesearchagents.com/wp-content/uploads/2012/08/klout.jpg

[2] Image: http://www.thesearchagents.com/wp-content/uploads/2012/08/klout2.jpg

[3] Image: http://www.thesearchagents.com/wp-content/uploads/2012/08/klout-3.jpg

[4] Bieber vs. Obama: http://www.businessweek.com/articles/2012-08-14/klout-controversial-quantifier-of-influence-revamps-its-scores

[5] employers using Klout scores: http://www.forbes.com/sites/erikkain/2012/04/25/do-you-have-klout-employers-want-to-know/

[6] using the scores as a means to rank customer communication: http://www.wired.com/business/2012/04/ff_klout/

[7] 2012 Social Media Predictions: Brought to You by The Search Agency: http://www.thesearchagents.com/2012/02/2012-social-media-predictions-brought-to-you-by-the-search-agency/

[8] Our Celebrity Crush Bacon Number Round-Up: http://www.thesearchagents.com/2012/09/our-celebrity-crush-bacon-number-round-up/

[9] Google Update: Sharing and Trending Hits Page One: http://www.thesearchagents.com/2010/10/google-update-sharing-and-trending-hits-page-one/

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