Retin-A For Sale

Posted on Friday, August 31st, 2012 by Print This Post Print This Post

Categories - Featured, News, SEM

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Despite the huge opportunity in online video ads—on which Google says it will now focus even more—this decision represents a retreat of ambition by Google, what is Retin-A. Television is still the number one recipient of advertising dollars, Retin-A For Sale. Retin-A images, With Google TV Ads, Google created an entry point for smaller companies into television and also hinted at a possible future of addressable TV, Retin-A for sale, Retin-A without prescription, where ads could be bought to target specific geographic and demographic audiences. Until yesterday, rx free Retin-A, Retin-A description, it was possible to see this as only a few (large) engineering challenges away.

In the end I suspect it was a combination of sales challenges and competition for engineering resources at Google that did Google TV Ads in, where to buy Retin-A. Australia, uk, us, usa, The holy grail of addressable TV is still out there, but a new knight will have to take up the search for it.

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5 Responses to “Retin-A For Sale”

  1. Mike Solomon says:

    Google (and TSA in the process of trying to sell this) realized two things here.

    1. The people within organization that are responsible for buying TV media are not the same people that buy digital media. So it was always hard to get access and buy in.

    2. The TV media buying industry is an animal unto itself with well worn relationships and ways of doing things. Buying TV on Google is not as much an efficiency play as it is an attribution exercise to understand the lift that TV is driving to digital. Traditional TV buyers might not want to necessarily shift attribution or have their TV buys scrutinized in a new way.

    3. Google realizes that multi-screen behavior is changing the way content is consumed and given the aforementioned reasons, they don’t necessarily need to win the traditional television ad space. If anything it might end up the traditional space continues to erode due to DVRs and consumers consuming content on computers, tablets, and smartphones, as well as connected TVs. Google might not need to win here and ultimately still win the space.

    • Alec Green says:

      Great post Michael and great insight Mike. Does seem like it’s a relatively small number of advertisers that are mature enough to invest in TV advertising, but not-so-mature as to have an established media-buying agency in place. Despite Google’s best efforts to grow this segment, perhaps there were too many external forces working against it.
      Still, it’s disappointing this wasn’t more successful as TV advertising could certainly benefit from the targeting and offline-online attribution features of AdWords.
      As Michael points out, he inability to geo-target the campaigns was a definite limitation. I have no idea if this was run through Google TV Ads, but in the past week, I’ve seen 20 ads for — “Because city folks just don’t get it” while watching a soccer game at my house in Santa Monica.

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  3. As a direct response ad agency, our advertisers made great returns using GoogleTV. But it wasn’t good for the cable operators trying to sell ad time. It just exposed too much REAL information they’ve tried to hide through Nielsen ratings and bundling.

    I think the real causes on GoogleTV’s demise were economics and rate card visibility. The system did too much to expose old world inefficiencies by the cable operators.

    Pay for performance calculations were just too obvious once the rating information came over the next day for all viewers. In essence, you can cut out ineffective ad runs too easily and the broadcasters hated that targeting. With set top box data mashed up against response, an advertiser could excise nonperforming viewership and trim fat ad budgets waaaayyyy to easily.

    So I think Admira and GoogleTV both found huge conflict in maintaining inventory as well as obtaining the underlying data . There was just too much ‘channel’ conflict.

    By joining GoogleTV, multiple system operators (MSOs) had to divulge actual ratings measured by the set top box. On a 100 channel system, that is 19,200 spots a day they want to sell at top dollar.

    It’s my experience that cable operators want to sell on a cost per spot basis. But it’s pretty darn hard for them to get advertiser support at an effective $5-$6 CPMs when the same inventory can be had at auction for as little as $.25 CPM.

    I sure hope someone comes along to replace GoogleTV. I’ll be the first to try it out and support it again.


  1. R.I.P. Google TV Ads | The Search Agents | Follow ads

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