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5) Use HootSuite to push content across Twitter, Facebook, Google+, Foursquare (if you have a physical location), and LinkedIn (if your customers are active on that platform). HootSuite is one of the most accessible dashboards that access Google+ pages, which are being pulled for Google Maps and Local results.
6) At this point you probably don’t have much time to share every article and tidbit that comes your way, but you can schedule tweets and content pushes. Aim to post something once a day. Pages with fresh content that have been recently updated tend to rank better in the search engines, and pages that have user participation can perform even better
Finally, be sure to watch your website’s analytics data to see where your customers are interacting with your business. Compare it with your Google+ analytics, available within Google Webmaster Tools, and see if it makes sense to devote more resources to your website or to your Google+ profiles.
What are some of the ways your brand has worked around overpaying for advertising by creating a more in-depth social/local organic strategy. If haven't already, you must have questions. Either way, let's get this discussion started. Comment away.
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