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LinkedIn Gives Twitter the Boot…Do We Care?


The big news this week [2] is that tweets are no longer being automatically posted to your LinkedIn profiles. Like I said, this is big news, but that doesn’t necessarily mean that it’s significant. Sure, it means something that your tweets won’t appear on your profile. That said however, I’m not so sure that the dramatic reactions to the announcement are warranted, even Forbes agrees with me [3].

Is this a big deal for me?

Yes and no. Without being connected to Twitter, updating your profile and keeping potential and current contacts informed about your activity is going to be more difficult. Adversity breeds creativity though, so this isn’t necessarily a bad thing. If you find a unique way to keep your news out there, it will be far more to your benefit than having your tweets auto-posted ever would have.

“It’s much ado about nothing,” says David Carrillo [4], social media manager. “It’s not really going to affect people personally, and frankly not every update is appropriate for every social media platform. Your Facebook and Twitter updates aren’t necessarily the same, and there is a reason for that.”

Carrillo is right. Some things that are appropriate for Twitter just aren’t meant for, or appropriate for, LinkedIn. Updates about going to the mall with the girls or hitting the gym don’t belong on a platform built for professional networking, and the loss of those updates is something to applaud, not mourn.

What are the consequences?

In some ways, the change is going to have an impact on you, just not in the way you expect. The real significance of the shift is that Twitter is starting to protect its data, not just from LinkedIn, but also from Google, Bing, and other search engines and media platforms.

“Twitter’s value as a company is the data that is has, and the trend toward shielding that data is more significant than the lost functionality,” Carrillo says.

But what does that mean for the future?

The answer is unclear, but as big as Twitter is, it’s shift toward data protection might be the prelude to a greater trend across social media platforms, with companies like Pinterest pursuing what could be called isolationist policy when it comes to their user data. Ultimately, time will tell.

About Josh Kopel

Josh Kopel is a Marketing Intern here at The Search Agency. He is currently a student at Northwestern University.