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LinkedIn Gives Twitter the Boot…Do We Care?

Posted on Wednesday, July 11th, 2012 by Print This Post Print This Post

Categories - Featured, Social Media

The big news this week is that tweets are no longer being automatically posted to your LinkedIn profiles. Like I said, this is big news, but that doesn’t necessarily mean that it’s significant. Sure, it means something that your tweets won’t appear on your profile. That said however, I’m not so sure that the dramatic reactions to the announcement are warranted, even Forbes agrees with me.

Is this a big deal for me?

Yes and no. Without being connected to Twitter, updating your profile and keeping potential and current contacts informed about your activity is going to be more difficult. Adversity breeds creativity though, so this isn’t necessarily a bad thing. If you find a unique way to keep your news out there, it will be far more to your benefit than having your tweets auto-posted ever would have.

“It’s much ado about nothing,” says David Carrillo, social media manager. “It’s not really going to affect people personally, and frankly not every update is appropriate for every social media platform. Your Facebook and Twitter updates aren’t necessarily the same, and there is a reason for that.”

Carrillo is right. Some things that are appropriate for Twitter just aren’t meant for, or appropriate for, LinkedIn. Updates about going to the mall with the girls or hitting the gym don’t belong on a platform built for professional networking, and the loss of those updates is something to applaud, not mourn.

What are the consequences?

In some ways, the change is going to have an impact on you, just not in the way you expect. The real significance of the shift is that Twitter is starting to protect its data, not just from LinkedIn, but also from Google, Bing, and other search engines and media platforms.

“Twitter’s value as a company is the data that is has, and the trend toward shielding that data is more significant than the lost functionality,” Carrillo says.

But what does that mean for the future?

The answer is unclear, but as big as Twitter is, it’s shift toward data protection might be the prelude to a greater trend across social media platforms, with companies like Pinterest pursuing what could be called isolationist policy when it comes to their user data. Ultimately, time will tell.

About Josh Kopel

Josh Kopel is a Marketing Intern here at The Search Agency. He is currently a student at Northwestern University.

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5 Responses to “LinkedIn Gives Twitter the Boot…Do We Care?”

  1. David says:

    Very interesting trends around access to data, is the Internet becoming more of a walled garden?

    • Maybe. I like that metaphor; it makes me think of The Secret Garden. I think for a long time the Internet has been rapidly expanding, but to what end? If the laws of science are in fact correct, I predict that it will start shrinking back down. If David Waterman is right, then the Internet really still has that Wild West feel, growing into its manifest destiny. For a long time it was just a free for all. However, at some point even the Wild West became civilized and orderly with rules, laws, and people began accepting norms of right and wrong. I think with increased concerns around privacy and information protection, it looks like a more civilized online society is in our future.

    • Josh Kopel says:

      Personally, I think rather than thinking of it as a walled garden, the internet is becoming more like a real-world social group. At the beginning, everything was being shared very very freely, but like people, online entities are beginning to appreciate the value of keeping certain pieces of information to themselves. It’s maturing, in the same way that adults don’t share everything with the people around them, whereas very young children tend to be very poor with keeping secrets.

      • Jacob says:

        I’d agree. The internet at its core is just a massive group of people carrying out a massive amount of interactions. As in any social sphere, demographics will start to clump together, and they won’t always want everyone listening in. As more and more businesses develop an online buyer persona, I feel that developing LinkedIn will be one of the more relevant marketing b2b strategies .

  2. LinkedIn dropping Twitter is, honestly, not a big deal at all and doesn’t come as a suprise to me either. I’ve seen many people (including myself) have lots of LinkedIn contacts, post Twitter updates all the time, but not driving any real amounts of traffic to their site(s).

    My personal opinion: LinkedIn is nice if you’re an account manager or looking for a job, but in terms of staying in touch with customers and leads? How about you use a phone? Much more effective.


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