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Posted on Thursday, May 10th, 2012 by Print This Post Print This Post

Categories - Featured, SEM

The Search Agency: How did you find your way to search marketing?

Cassandra: Buy Ultram Without Prescription, I definitely didn't take the most direct route into search marketing; that's for sure. I was actually, no prescription Ultram online, Buy Ultram online no prescription, once upon a time, supposed to be a lawyer, australia, uk, us, usa, Ultram gel, ointment, cream, pill, spray, continuous-release, extended-release, but after graduating from law school and working in two different law firms for 4 years, I decided to try something a little more creative, Ultram no rx. Ultram natural, I began working for a small legal publisher on two of their online products. From there the small publisher was bought by Oxford University Press, order Ultram online overnight delivery no prescription, Buy cheap Ultram no rx, and I began working on a larger variety of legal print and online products. Part of the way that OUP functions is that the editors, Ultram long term, Ultram pharmacy, rather than the marketing department, do all of the initial marketing copy and determine book covers, Ultram coupon, Ultram mg, book format, etc., Ultram used for, Herbal Ultram, and so that was my first real foray into marketing. I loved trying to come up with enticing book description ad copy (which is hard when your topic is international trade law) as well as trying to figure out if a blue cover is more authoritative than a gray (they are neck and neck), Buy Ultram Without Prescription. After working for OUP for several years, Ultram schedule, Ultram treatment, I began to look around for something new and different to do with all of my experience. I saw the ad for my current position at The Search Agency and thought it perfectly balanced my need for creativity with my need for data analysis...and the rest is history, Ultram trusted pharmacy reviews. Generic Ultram, The Search Agency: What’s your role at The Search Agency?

Cassandra: I am a Paid Search Creative Editor. What that basically means is that I am responsible for building out campaign structures, where can i find Ultram online, Cheap Ultram no rx, researching keywords, writing and testing ad copy, taking Ultram, Ordering Ultram online, optimizing campaigns, collaborating on campaign strategy, where can i order Ultram without prescription, Ultram pictures, and making sure the account is running as smoothly and as efficiently as possible.

The Search Agency: You recently co-authored a best practices document on setting up and optimizing Product Extensions and Product Listing Ads in Google AdWords.  Could you speak a little about why Product Ads should be an essential part of every e-Retailers paid search marketing strategy?

Cassandra:  Buy Ultram Without Prescription, What Product Extensions and Product Listing Ads do for an e-retailer is give people an actual picture of the product for which they are searching, along with a price and potentially a sales incentive, such as a promotional code or free shipping. If I'm looking for a fishing rod, Ultram pics, Ultram reviews, for example, and I see a text ad that looks interesting, Ultram no prescription, Buy Ultram without prescription, but right next to it on the right rail, I see a picture of a fishing rod that looks almost exactly like the one I want and is in my price range, Ultram maximum dosage, Buy Ultram online cod, which ad do you think I'm going to click on. The one with the picture and price, japan, craiglist, ebay, overseas, paypal. What is Ultram, Not only does it make it easier for the customer to see exactly who has the product that they are seeking, and thereby better answer the customer's search intent, where to buy Ultram, Ultram from mexico, but Product Ads are great brand builders. If you are new to the online e-retail space, purchase Ultram for sale, Online buying Ultram, what better way to introduce new customers to what you sell than with pictures. If you are an established brand, the ads reinforce the products you offer, helping to strengthen your brand awareness in the marketplace, Buy Ultram Without Prescription. If you're an e-retailer and you haven't found a way to do Product Ads, doses Ultram work, Fast shipping Ultram, you are missing out on easy convertible traffic. To learn more, cheap Ultram, Buy Ultram from mexico, check out our new best practices document here.

The Search Agency: What current industry developments or trends do you find particularly exciting?
Cassandra: There are a lot of really interesting things happening in the industry, so I'll start with the most obvious - mobile. Mobile is pitching to be a big deal in 2012 and I can't wait to see how the ad space will bridge the PC-to-mobile gap, what types of ads will emerge for the mobile space, and just how will we engage users across 3 devices (PC, tablets and phones). Buy Ultram Without Prescription, Social media is also surging forward and watching Pinterest grow, as well as hearing how brands are using it effectively, is fascinating to me. What I think is most fascinating to watch, however, is all of the changes that are happening at both Google and MSN as they attempt to adapt, take more market share, be everything to everyone, etc., in a constantly evolving world. I bet neither one of them will be what they were in 2005 when we reach 2015, let alone be what they were in 2010, when I entered the space. I can't wait to see what happens next.

The Search Agency: Moving away from paid search marketing, what do you like to do in your free time outside the office?
Cassandra: My husband and I just bought a 1913 California Bungalow, with all original windows, built-ins and cabinets, so most of our time is spent making lists of all that needs to be done on it, to restore it to its original fabulousness. When we are successful at ignoring our lists,  you'll usually find us sitting on our front porch, just enjoying life.

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