Archive | May, 2012

Power to the People – Change Google’s Ad Rotation Setting

Power to the People – Change Google’s Ad Rotation Setting

Posted on Thursday, May 31st, 2012 by

Cassandra explains why the new ad rotation settings are making advertisers angry enough to retaliate with a petition. [...more]

Featured, SEM Comments (0)

Changes to Google’s Rotate Ads Option – What You Need to Know

Changes to Google’s Rotate Ads Option – What You Need to Know

Posted on Wednesday, May 30th, 2012 by

Kathryn explains how Google's new Ad Rotation option will affect your AdWords campaigns. [...more]

Featured, SEM Comments (0)

Fundamentals of Improving Organic Search Traffic Conversions

Fundamentals of Improving Organic Search Traffic Conversions

Posted on Thursday, May 24th, 2012 by

David explains why landing page optimization is an important part of any SEO strategy. [...more]

Consumer Experience, Featured, SEO Comments (5)

Social Sharing Button Playground Infographic

Social Sharing Button Playground Infographic

Posted on Wednesday, May 23rd, 2012 by

Next time you want a piece of content, whether it be an article, blog post, video, or image, think about who you'd like to see it. Take a look at our infographic to learn about which buttons play well with girls, boys, nerds, jocks, and class clowns alike. [...more]

Featured, Social Media Comments (17)

Social Sharing Button Infographic

Social Sharing Button Infographic

Posted on Wednesday, May 23rd, 2012 by

Check out our new infographic on social sharing buttons! [...more]

Social Media Comments (5)

Fundamentals of Paid Search Landing Page Optimization

Fundamentals of Paid Search Landing Page Optimization

Posted on Monday, May 21st, 2012 by

Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

3rd Party Product Tracking for Google Product Listing Ads and Product Extensions

3rd Party Product Tracking for Google Product Listing Ads and Product Extensions

Posted on Thursday, May 17th, 2012 by

Amy gets technical with the ins and outs of 3rd Party Product Tracking for Google Product Listing Ads and Product Extensions. [...more]

Featured, Feeds Comments (28)

The Week We Searched For- May 11, 2012

The Week We Searched For- May 11, 2012

Posted on Friday, May 11th, 2012 by

Exciting week in search with Bing's introduction on new social search features and an updated UI and Facebook's announcement of its new app store. [...more]

Featured, News Comments (1)

Interview with Cassandra Caswell-Stirling

Interview with Cassandra Caswell-Stirling

Posted on Thursday, May 10th, 2012 by

Cassandra talks about driving ROI with Google Product Extensions and Listing Ads and the exciting future of mobile marketing. [...more]

Featured, SEM Comments (0)

Google Increases Transparency in Quality Scores

Google Increases Transparency in Quality Scores

Posted on Tuesday, May 8th, 2012 by

Katie details the latest Google AdWords update to Quality Score. What do the changes mean for your campaigns? [...more]

Featured, SEM Comments (4)

The Week We Searched For- April 30-May 2, 2012

The Week We Searched For- April 30-May 2, 2012

Posted on Friday, May 4th, 2012 by

We've got all the week's top online marketing stories- Google's latest Panda Update, Bing's UI redesign, and new setting in Google AdWords. [...more]

Featured, News Comments (0)

eRetailers Winning Customers at the Zero Moment of Truth

eRetailers Winning Customers at the Zero Moment of Truth

Posted on Thursday, May 3rd, 2012 by

Didn't have the chance to join us for our webinar on ZMOT? Don't worry, you can learn about winning customers at ZMOT and driving ROI here and by watching our presentation online. [...more]

Display, Featured, Mobile, SEO, Social Media Comments (0)

Google Penguin Update Continues Assault on Black Hat SEO

Google Penguin Update Continues Assault on Black Hat SEO

Posted on Wednesday, May 2nd, 2012 by

Mark provides insights into Google's recent Penguin update: how to determine if you were hit, how to recover if you were, and how to protect your site from future algorithm updates. [...more]

Featured, SEO Comments (7)

Everything is Better with Friends – Even Advertising

Everything is Better with Friends – Even Advertising

Posted on Tuesday, May 1st, 2012 by

Jessica explores Open Graph markup and how it's going to affect the ads you see on Facebook. Your friends are your new brand spokespeople. [...more]

Featured, SEO, Social Media Comments (0)

Follow Us on Twitter

Authors