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The Week We Searched For- April 20, 2012

The Week We Searched For- April 16-20, 2012

AdWords Update: AdWords to automatically match for language variants- Google will now automatically include misspellings, singular/plural forms, stemmings, accents and abbreviations for phrase and match keywords in AdWords.  According to Google, the change [1] will benefit paid advertisers.  “Our early experiments looked at the impact on advertisers getting a third or more of their clicks from phrase or exact match,” explains Jen Huang, AdWords Product Manager [1]. “On average, the new matching behavior increased AdWords search clicks by 3%, with comparable CPCs. Keep in mind that results may vary by advertiser.  The change will roll out mid-May and advertisers will have the option to opt out if they do not wish to participate.

Microsoft adCenter introduces new metric: Share of Voice- Microsoft introduced a new Share of Voice (SOV) metric to their ad reports, which provides marketers insight into impression share and ad performance. As Lucy Wang, a Product Manager at adCenter, explained [2] to Crosby Grant [2], “Share of Voice represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings. It provides quantified insight into what your impression share is, and more importantly, the reasons why you lost certain impressions, allowing you to take precise action.” SOV metrics are available now in adCenter.

IKEA introduces Uppleva- Forget the days of jumbled cords, countless remote controls, and clunky cable and video game devices—IKEA’s new Uppleva system [3] hopes to consolidate your TV and all its related gadgets into one piece of furniture, all of which can be operated with a single remote.  IKEA designed the product in cooperation with the Chinese based consumer electronics manufacturer TCL.

Facebook IPO rumored for May 17thRumors [4] have it that Facebook will go public on May 17th, depending on the SEC’s review of Facebook’s papers.

Blekko traffic surges almost 400%- Blekko released [5] its recent traffic numbers this week, revealing that the company’s search traffic has exploded in the first four months of 2012.  To learn more and find out why the company’s traffic has increased so dramatically, check out Matt McGee’s article on Search Engine Land [6].

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