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Posted on Monday, April 2nd, 2012 by Print This Post Print This Post

Categories - Featured, Social Media

Buy Diclofenac Without Prescription, Last month, the “What's so [Bleeping] Hard About Social ROI” SXSW 2012 Interactive brand and marketing session assembled a panel of bloggers, brand-builders and marketers to provide answers to the nagging questions surrounding how to show social media has a Return on Investment.  Panelists included: Craig Daitch, Social Media Manager at Ford Motor Company; Eric Swayne, Dir. Social Analytics & Insights at M/A/R/C Research; Liz Strauss from Inside-Out Thinking; Matt Ridings, Diclofenac price, My Diclofenac experience, Co-Founder and CEO of SideraWorks; and Petri Darby, Dir, Diclofenac use. Diclofenac photos, of Marketing at Make-A-Wish Foundation of America.

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4 Responses to “Buy Diclofenac Without Prescription”

  1. Josh says:

    The biggest problem with social media ROI is that it’s the WRONG question. Unless what you’re doing has a direct financial return you simply can’t measure ROI, you’re missing part of the equation.
    Instead you have to measure impact metrics. Mentions, likes, growth, links, earned media, etc. and then you can map those against profits and see if there is a correlation (but you can’t prove causation).

    Now, if you do a social media campaign where the end goal is “sell more blue widgets” you can easily ascertain the ROI of that by filling out the equation (Gain-Cost)/Cost. And there you have it. The ROI of a social media campaign. It’s really quite simple.

    Asking “What’s the ROI of social media” is a totally useless question and makes absolutely no sense. Social media is a collection of online tools used for different purposes and ROI isn’t an appropriate metric for all of those purposes. Just like ROI isn’t the appropriate metric for a host of other marketing, PR, customer service, internal communication, or HR activities.

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