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Geeking out at ad:tech

Posted on Tuesday, April 3rd, 2012 by Print This Post Print This Post

Categories - Featured, SEM, SEO, Social Media

ad:tech San Francisco’s digital marketing conference is just hours away and I’m excited to be attending on behalf of The Search Agency. Each city that hosts an ad:tech conference has its own unique personality. I love San Francisco’s eclectic members because you can’t walk 10 feet without hearing someone pitching their latest and greatest startup idea.  Everyone is so hungry to be the next Google or Facebook, and many of those fresh faces will be hoping for their big break while demoing their startups in the Expo Hall.

In preparation, I looked back in our archives to see if I could find any conference advice from my co-workers. I found the perfect article – 5 Things I’m Looking Forward To At PubCon 2011 by David Carrillo, which I will rip off below.

5 Things I’m Looking Forward to at ad:tech San Francisco 2012

1.      Using Insights to Reach Customers in the Moments that Matter

The Search Agency is a ZMOT  advocate agency, which makes me curious to learn if Google has any additional insights. They will be discussing their free Google tools, but I’m hoping there will be some gold nuggets of information to bring back home to Los Angeles.  Professionally, this is probably the most important session that I will attend.

2.      The Social Media-SEO Marriage

And they’re not getting divorced anytime soon. As an SEO Specialist here at The Search Agency, I am constantly trying to determine how SEO and Social Media can mutually love and help each other succeed. Currently, the innovative minds here at The Search Agency have found many ways to utilize the cross section of the SEO/Social venn diagram. For instance, promotional strategies incorporate social media mentions, and social button code needs to be trimmed and optimized as to not drag page load time. As we foresee The Open Graph Protocol becoming standard in the near future, the agency recommends that almost all of our clients create Open Graph tags if they want to do any social sharing and bookmarking. On the SEM side, I look forward to learning about how paid media and promotion opportunities are evolving across our biggest social media platforms, and how we can use them to better target our clients’ customers.

3.      Facebook vs. Google

Sounds like a Michael Bay movie, right? The title alone is enough to make me believe that this will be a good old-fashioned showdown as the presenters compare how to best target customers based on the different product offerings of “Goliath” and “Goliath.”

4.      The dream team of Robert Scoble and Guy Kawasaki

The session description claims that they will discuss “how Google+ is poised to help companies create powerful brand pages that support circles of connections and offer more flexibility than their current counterparts.” I highly doubt that Google+ will pull this off anytime soon, but I’d like to hear the experts’ perspective. I’ll just Tweet bomb them if they don’t get to my question. Also, this is probably the closest thing to celeb watching at this conference. Geeks.

5.      Google Analytics’ “Measurement Mixer” After-Party

I can just imagine the awkward nerds standing around sipping “Advanced Segmentinis” and “Real-Time Rum Punch,” which are the actual cocktails they will be serving. But the networking opportunities will be priceless and I look forward to hearing Google discuss their future plans for Google Analytics. Also, I will very loudly insist that they add Analytics to Google+.

Along with writing up some articles for our blog, I will be Tweeting my takeaways and thoughts from the conference. Please be sure to follow @thesearchagency for ad:tech related tweets using hashtag #adtechSF.

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