Archive | April, 2012

Your Smartphone Needs a Hug

Your Smartphone Needs a Hug

Posted on Friday, April 27th, 2012 by

Mobile Marketing enthusiast Matt Grebow takes a look into why we love our technology, and how that benefits marketers. [...more]

Featured, Mobile Comments (0)

The Advertising Evolution on YouTube

The Advertising Evolution on YouTube

Posted on Thursday, April 26th, 2012 by

Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

Featured, SEM, Video Comments (0)

AdWords Near Exact and Near Phrase

AdWords Near Exact and Near Phrase

Posted on Wednesday, April 25th, 2012 by

Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]

Featured, News, SEM Comments (1)

SEM Data Made Simple: AdWords Labels

SEM Data Made Simple: AdWords Labels

Posted on Tuesday, April 24th, 2012 by

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

Featured, News, SEM Comments (1)

The Week We Searched For- April 20, 2012

The Week We Searched For- April 20, 2012

Posted on Friday, April 20th, 2012 by

This week brings news of an important change coming soon to AdWords, a rumored IPO date for Facebook, and an all-in-one entertainment system. [...more]

Featured, News Comments (0)

How to Create a Mobile Marketing Dashboard in Google Analytics

How to Create a Mobile Marketing Dashboard in Google Analytics

Posted on Thursday, April 19th, 2012 by

Richard shows us a simple step by step tutorial on how to create a mobile dashboard in Google Analytics. Finally a way to filter dashboards to create more targeted data reports. [...more]

Analytics, Featured, Mobile Comments (2)

8 Lead Gen Form Best Practices

8 Lead Gen Form Best Practices

Posted on Wednesday, April 18th, 2012 by

Amy explains the ins and out of lead gen form best practices. Probably the most useful information you'll see all day. [...more]

Consumer Experience, Featured Comments (6)

Heard it Through the Grapevine: Facebook’s Ad Requirements Change it Up

Heard it Through the Grapevine: Facebook’s Ad Requirements Change it Up

Posted on Monday, April 16th, 2012 by

Facebook quietly changed its character length requirements for Facebook Ads last week. Kalle considers why the Facebook kept the change so hushed and what implications it could have for online marketers. [...more]

Featured, Social Media Comments (3)

The Week We Searched For- April 13, 2012

The Week We Searched For- April 13, 2012

Posted on Friday, April 13th, 2012 by

In this week's news, Google releases its Q1 2012 report, Facebook acquires Instagram for $1 billion, and Google+ gets a facelift. [...more]

Featured, News Comments (0)

3 Types of Infographics That Make Me Vomit!

3 Types of Infographics That Make Me Vomit!

Posted on Wednesday, April 11th, 2012 by

The SEO Lamp takes to the blog to rant about its infographic pet peeves. [...more]

Featured, SEO, Social Media Comments (10)

The Week We Searched For- April 6, 2012

The Week We Searched For- April 6, 2012

Posted on Friday, April 6th, 2012 by

In this week's news, Google unveils Project Glass, Facebook sues Yahoo for patent infringement, and Google introduces Conversion Tracking for Ad Extensions. [...more]

Featured, News Comments (1)

An Interview with Erik Freeman

An Interview with Erik Freeman

Posted on Thursday, April 5th, 2012 by

Erik sat down with The Search Agency to discuss recent changes in Google's linking algorithm and the future of SEO and Brand Building. [...more]

Featured, SEO Comments (1)

Content Creation for SEO and Brand Building

Content Creation for SEO and Brand Building

Posted on Wednesday, April 4th, 2012 by

SEO and Brand Building strategies don't always align. Increasingly, though, marketers need to integrate these strategies to provide their customers with a consistent brand experience and quality content online in order to promote authentic relationships and drive organic search results. [...more]

Featured, SEO Comments (4)

Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Posted on Wednesday, April 4th, 2012 by

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

SEO and Brand Building

SEO and Brand Building

Posted on Tuesday, April 3rd, 2012 by

SEO and Brand Building have often stood in opposition, but with Google's attacks on paid links, bridging the gap is more important than ever. Erik discusses building online authority through a strong online brand and authentic content. [...more]

Featured, SEO, Social Media Comments (6)

Geeking out at ad:tech

Geeking out at ad:tech

Posted on Tuesday, April 3rd, 2012 by

Jessica Lee offers 5 reasons why she's stoked to go to Ad Tech San Francisco. Follow her live tweets from the conference at @thesearchagency all day 4/3. [...more]

Featured, SEM, SEO, Social Media Comments (0)

Social Media ROI – Measuring Results vs. Activity

Social Media ROI – Measuring Results vs. Activity

Posted on Monday, April 2nd, 2012 by

Ami Grant analyzes the latest thinking on Social Media ROI from last month's Interactive SXSW. [...more]

Featured, Social Media Comments (2)

The Week We Searched For- April 2, 2012

The Week We Searched For- April 2, 2012

Posted on Monday, April 2nd, 2012 by

Last week Google introduced a cool new market survey tool and a beta version of click-to-teleport Ad Extensions. In other news the NYTimes gives us a glimpse into the future of speech-recognition and Google kills BuildMyRank. [...more]

Featured, News Comments (0)

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