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What’s in Store for Digital Ad Spend?


Year in and year out, all online marketers hear is that our industry is growing – rapidly.  Like most others, I am more interested in understanding “how fast?”, “in what areas?”, and “how does this impact me?”  Well, divine intervention managed to align a webinar entitled “Digital Ad Trends – What’s Behind the Spending Boom?” with the only hour open on my schedule this past Thursday. Just to recap:

While the above stats might be dizzying to walk through, as online marketers there are some key takeaways: