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What’s in Store for Digital Ad Spend?

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Year in and year out, all online marketers hear is that our industry is growing – rapidly.  Like most others, I am more interested in understanding “how fast?”, “in what areas?”, and “how does this impact me?”  Well, divine intervention managed to align a webinar entitled “Digital Ad Trends – What’s Behind the Spending Boom?” with the only hour open on my schedule this past Thursday. Just to recap:

While the above stats might be dizzying to walk through, as online marketers there are some key takeaways:

About Keith Wilson

Keith Wilson directs The Search Agency's clients on display strategy, campaign execution, and campaign optimization in order to achieve desired ROI metrics. His expertise is in implementing methodologies and strategies for advertisers seeking to yield profitable return on their advertising budget. Prior to TSA, Keith worked at Experian Interactive Media as the Director of Online Partnerships and was responsible for managing the integrated partnership and media buying for strategic partners. In addition, he has worked at United Online as Director of Customer Acquisitions for their Classmates.com online brand, responsible for managing a CPA targeted budget in excess of $30M annually. Keith attended Cornell University.