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The Week We Searched For- March 2, 2012

The Week We Searched For- February 27- March 2, 2012 

Facebook pitches “Premium on Facebook”- Facebook announced [1] a new suite of advertising products, called Facebook Premium, on Wednesday at its first ever Facebook Marketing Conference.  The goal of Facebook’s new services is to better integrate paid advertisements into its traditional platform and mobile interface.  Key highlights from the conference included:

[3]

 

1 Billion Users to Use Mobile as Primary Internet Access in 2012: According to a new survey [4] from Google, conducted among mobile users in the US, UK, France, Germany, Spain, and Japan, more than 1 billion people will use their mobile devices as their primary internet access point by the end of 2012.  The survey also concluded [4]:

For more information on Google’s survey and the future of mobile search and commerce, check out this presentation [5] from Jason Spero, Google’s head of mobile sales, from this week’s Mobile World Congress event in Barcelona.

Yelp’s IPO values company at $900 million- The online review site Yelp Inc. will come out on the New York Stock Exchange on Friday, with its IPO stock priced at $15 a share [6], valuing the company at roughly $900 million.

Tech coalition launches Core Mobile Web Platform- Facebook, Microsoft, Mozilla and 27 other companies have partnered to launch [7] a Core Mobile Web Platform (coremob), a collaborative group through the W3C (World Wide Web Consortium) for developing next-generation mobile web standards.  (Note that Google and Apple are not on the list.)

Facebook and Twitter buttons influence buying decisions- According to new research [8] from the University of Miami School of Business Administration [9], Empirica Research [10], and StyleCaster Media Group [11], the presence of Facebook and Twitter buttons affects the consumers buying decision making process.  The study found that when consumers saw a Twitter of Facebook button while shopping for products that might embarrass them (e.g., Spanx, Clearasil), they were 25 percent less likely to purchase the product.   On the other hand, when a Twitter or Facebook button accompanied a publically more desirable product (e.g., sportswear or a desirable fragrance), consumers were 25 percent more likely to purchase the product.

“Our study finds that the mere presence of social media icons on a web page where we shop appears to cause us to feel as if our purchases are being watched by our social network, and we adjust our buying decisions accordingly,” Claudia Townsend, an assistant professor of marketing at the University of Miami School of Business Administration, said in a statement. “Marketers should be aware that the placement of these symbols in their web design strategy could have a major impact on buying behavior.”

Facebook’s value drops- Facebook’s implied value [12] fell 5 percent to $93 billion from $98 billion in an auction of a fund that holds shares of Facebook’s stocks.

What we’re reading: