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Posted By Corey Quinn On March 12, 2012 @ 3:00 pm In Featured,Mobile,SEM,SEO | 4 Comments

Three Keys to Successful Real Estate Search Engine Marketing


The buzz at the latest Inman Real Estate Connect Conference [1] and ReMax R4 Convention [2] Lasix For Sale, was all about how to leverage social media to drive leads and sell homes. Comprar en línea Lasix, comprar Lasix baratos, It seems like the new rule is, if you aren’t tweeting advice about real estate in your neighborhood 24/7 or using Foursquare to check in your every move, japan, craiglist, ebay, overseas, paypal, Online buy Lasix without a prescription, you are fairly unlikely to ever sell another home again. This is a lie, order Lasix online c.o.d. Purchase Lasix, In a world of exponentially increasing options on how to market your services as an agent or broker, the noise is louder than ever, no prescription Lasix online. Canada, mexico, india, How do you sort through all the noise to find the signal, the one or two things that will actually lead to more clients and sold homes, Lasix australia, uk, us, usa. Start by resisting getting caught up in the latest trend, Lasix For Sale. Purchase Lasix for sale, Instead, my advice is to spend your time, buy Lasix online no prescription, Buy cheap Lasix no rx, money and resources marketing your business where the homebuyers are.

And today, order Lasix from United States pharmacy, Lasix wiki, homebuyers are on the search engines.

With 90 percent of US homebuyers now using the Internet to research real estate information, discount Lasix, Where to buy Lasix, search engines continue to be the dominant research channel. 62 percent of homebuyers search throughout the entire home-buying process, Lasix class, Where can i buy Lasix online, according to the Google Compete Real Estate Study 2010. Lasix For Sale, But, as we well know, search is not confined to the desktop. Consumers, effects of Lasix, Lasix alternatives, including the very homebuyers you are hoping to attract, are doing searches right in the palms of their hands, Lasix long term. Fast shipping Lasix, Follow these three key steps for marketing on search engines, and you’ll be sure to enjoy more homebuyer leads in 2012, Lasix treatment. What is Lasix, 1. Go Mobile

By the end of 2011, buy no prescription Lasix online, Lasix pictures, half of Americans will have a smartphone (Nielsen, March 2010), Lasix natural, Lasix from canada, and adoption continues to be on the upswing. In addition, consumers are increasingly complementing their desktop searching with mobile and tablet searches in the evenings, Lasix For Sale.

 

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Percentage of daily queries by hour (source: Google internal data)


 

To take early advantage of this growing trend, generic Lasix, Online Lasix without a prescription, real estate advertisers must adjust their approach to paid search marketing. Specifically, where can i find Lasix online, Rx free Lasix, because the user experience is different between desktop and mobile, marketing on these devices must be handled differently:

 

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Best practices for search engine marketing on mobile devices include:


  • Being in the top two positions in mobile search engine results is critical—sure, Lasix trusted pharmacy reviews, Where can i order Lasix without prescription, it’s also important for a desktop search but, in mobile, get Lasix, Lasix blogs, it’s paramount to success. Therefore, Lasix images, About Lasix, we recommend testing and maintaining position one or two in mobile paid search for maximum exposure.



  • Include sitelinks in your mobile paid search campaigns to take up to 40% more real estate on the search results page.


 

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  • The cost of paid search clicks on a per click basis for smart phones is currently 40% less than desktop. Take advantage of this opportunity for cheaper clicks.

  • While tablet screen size and browsers are more like desktops, is Lasix safe, Buying Lasix online over the counter, smart phone browsers are still limiting. Lasix For Sale, We recommend using mobile landing pages for smart phone traffic to increase interaction and leads, while also reducing bounce rates.


2. Give Your Visitors Value

Even though home buyers are probably not completing a purchase online, Lasix for sale, it is possible to track the success of your search marketing campaigns by measuring user behavior on your site.

The key is to attribute the ‘value’ of every visitor that was driven to your site from both paid and organic search. Measuring the value of visitors that fill out a lead form is relatively straightforward. In search marketing, we often refer to these new leads as conversions. But many qualified home buyers will visit your site on multiple occasions before ever filling out the lead form or picking up the phone, Lasix For Sale. These visitors certainly also have value, as they are building a virtual relationship with your brokerage. As these visitors spend more time on your site, assign a relative value to each step of their buying journey. Here is an example of various user behaviors and an assumed “fraction” of a conversion:

 
























































User Behavior

Fraction of a Conversion


Select a residence

10%


Mortgage calculator

10%


View a floor plan

15%


Add to Favorites

20%


Print a floor plan

35%


Customize and furnish your homes

40%


Click on 'Join The Interest List'

40%


Print a brochure

50%


Finance Your New Home

65%


Click on 'Contact Us'

70%


Buying Your New Home

70%


Email to a Friend

90%



 

Add up these fractional conversions to determine the ‘value’ of the visitor. Taking it one step further, this conversion data can be mapped back to your paid search keyword bidding strategy. Here you would bid up keywords that were driving more total conversions and bid down keywords that were driving less:

 

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Lasix For Sale, 3. Content Is King

Content is often where many sites fail, because creating keyword-rich, unique and relevant content is extremely time-consuming. Why is it so important.

When Google and other engines produce search results, they are ranking sites based on authority. The sites that have more authority relative to the keyword searched rank higher than sites that have less authority. One of the most important factors that Google uses to determine authority is content, Lasix For Sale.

For your real estate brokerage site to rank at the top of the organic search results, Google must see it as an authority on the topic of real estate for your location. Here are some of the most important ways you can invest in content:


  • Unique Content: Google assigns SEO value to content only once. Develop your own unique content that only stays on your website and isn’t shared elsewhere.

  • Content Freshness: Google rewards sites that frequently provide new content on their sites. Continually providing relevant content will help your site to be seen as authority.

  • Be a Resource, Not a Brochure: Websites that only exist to sell the company’s services to its visitors create resistance (remember what it feels like to be ‘sold to’). Invest in creating resourceful, interesting and relevant content for your site. This type of content improves the stickiness of your site, creates in-bound links, social recommendations and SEO authority.


While social is a powerful way to build relationships which can lead to new leads, agents and brokers should focus more of their time, money and resources on improving their visibility in search, which is where the homebuyers are today.

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