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The Week We Searched For- February 3, 2012

Facebook files for IPO- Facebook filed [1] to raise $5 billion in its initial public offering (IPO) this week. Here’s a sampling of Wall Street and the tech  industry’s reaction to Facebook’s IPO:

Google faces further challenges with EU- The European Union committee for data protection has asked [4] Google to suspend the release of its new privacy policy while it reviews the impact the change will have on EU users.  The privacy changes [5] announced last week would improve Google’s ability to collect and disseminate user information across all its services. Jacob Kohnstamm, chairman of Article 29, the EU’s committee for data protection, wrote in a statement, “We wish to check the possible consequences for the protection of the personal data of these [EU] citizens in a coordinated procedure.” The committee has asked CNIL, a French data protection watchdog, to lead the investigation.

Facebook hires political insiders- According to the Washington Post, Facebook has started appointing political veterans [6] to its board and other important executive roles in an effort to improve its position in Washington with a robust lobbying operation.  According to Steve Stesney from First Street, a software company specializing in analysis for politicians and lobbyists,  “They are going all out to hire people who are well-connected and buying the Rolodexes that these people bring from the government.”

Google to enable per-country blocking on Blogger- Google has announced [7] the upcoming release of its country-specific URL scheme for Blogger.  According to Google, the localized domain system will make it easier for Google to remove content that violates specific country’s laws while impacting the smallest number of readers [7].  According to Google, “Migrating to localized domains will allow us to continue promoting free expression and responsible publishing while providing greater flexibility in complying with valid removal requests pursuant to local law. By utilizing ccTLDs country-code top level domains (ccTLD), content removals can be managed on a per-country basis, which will limit their impact to the smallest number of readers. Content removed due to a specific country’s law will only be removed from the relevant ccTLD.”

Google launches Bouncer- Google announced [8] the release of its new system ‘Bouncer’ yesterday that automatically scans Android apps for malware. “The service performs a set of analyses on new applications, applications already in Android Market, and developer accounts,” explains [8] Hiroshi Lockheimer, VP of Engineering, Android. “Here’s how it works: once an application is uploaded, the service immediately starts analyzing it for known malware, spyware and trojans. It also looks for behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags.”

Google confirms Panda 3.2- According to Barry Schwartz at Search Engine Land [9], Google has confirmed the release of Panda 3.2, but there were no additional signals or algorithm changes in this update.  It was just a data refresh.

About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon + [15]