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The Week We Searched For- February 10, 2012
Posted By Camille Canon On February 10, 2012 @ 9:58 am In Featured,News | No Comments
100 million Americans watch online video daily- According to comScore’s 2012 US Digital Future in Focus report  released this week, 105.1 million Americans watch videos online each day, up 43% in 2010. What’s more, Americans streamed 43.5 billion videos in December 2011, up 44% Y/Y. YouTube dominated video traffic with 50.4% of the market share.
AT&T, Microsoft, and Google among biggest U.S. online advertisers- As part of its recent Digital Future in Focus report , comScore also included a list of the top 10 U.S. display advertisers, as measured by impression. Top advertisers include AT&T, Experian Interactive, Verizon Communications, Scottrade, Google, and Microsoft. Facebook remained the leader in display advertising serving in 2011 with 1.3 trillion impressions (27.9% of the market share).
Google Wallet’s security issues revealed- The security firm Zvelo uncovered a serious security problem in the Google Wallet NFC payment system. Zvelo discovered a way to crack the Google Wallet PIN, which users must enter to confirm purchases made from their smartphone devices, with an exhaustive numerical search . Google released  the following statement in response to Zvelo’s findings:
“We strongly encourage anyone who loses or wants to sell their phone to call Google Wallet support toll-free at 855-492-5538 to disable the prepaid card. We are currently working on an automated fix as well that will be available soon. We also advise all Wallet users to set up a screen lock as an additional layer of protection for their phone.”
How brands fail to go local- A new survey  from GMS Local of national marketing executives reveals that while many participants are enthusiastic about online local marketing, large numbers overlook online local advertising basics, e.g., failing to manage their listings or investing in local paid search.
Google AdWords Update: Campaign Management- Google introduced  two campaign management options this week to its Google AdWords suite. The first, placement exclusion lists, “which are similar to negative keyword lists, allow you to create lists of placements to exclude, and associate these lists with multiple campaigns in your account.” The second is list suggestion, which “will tell you where you are using the same negative keywords or placement exclusions across multiple campaigns and therefore where it would be useful to create lists for these keywords/placements instead.”
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URL to article: http://www.thesearchagents.com/2012/02/the-week-we-searched-for-february-10-2012-2/
URLs in this post:
 comScore’s 2012 US Digital Future in Focus report: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
 Image: http://www.thesearchagents.com/wp-content/uploads/2012/02/comscore.jpg
 exhaustive numerical search: http://www.pcworld.com/article/249599/update_google_wallet_security_concerns_raised.html
 released: http://www.zdnet.com/blog/google/google-wallet-nfc-payment-system-can-be-exploited/3580
 new survey: http://searchengineland.com/report-national-marketers-love-local-fail-at-basic-tactics-110277
 introduced: http://adwords.blogspot.com/2012/02/adwords-campaign-management-even-better.html
 Google’s home entertainment foray: Why the Motorola deal may work-: http://www.zdnet.com/blog/btl/googles-home-entertainment-foray-why-the-motorola-deal-may-work/69172
 word: http://online.wsj.com/article/SB10001424052970203824904577213430617644196.html
 Trying to balance privacy, free speech on Internet: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2012/02/10/BUJ31N4R67.DTL&type=business
 VIP Art Fair 2.0-: http://www.artforum.com/diary/id=30238
 Solomon’s Super Bowl Scorecard-: http://www.thesearchagents.com/2012/02/solomons-super-bowl-scorecard/
 Google launches mobile payment service Google Wallet: http://www.thesearchagents.com/2011/09/google-launches-mobile-payment-service-google-wallet/
 The Week We Searched For- May 27, 2011: http://www.thesearchagents.com/2011/05/the-week-we-searched-for-may-27-2011/
 What We Are Reading: http://www.thesearchagents.com/2010/09/what-we-are-reading/
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