The Week We Searched For- January 2-6, 2012
Twitter, Facebook, Google endorse alternate online piracy bill- Eight of the largest web-based companies, including Twitter, Facebook and Google, endorsed  the OPEN Act on Thursday. The OPEN Act, proposed by Rep. Darrell Issa (R-Calif.) and Sen. Ron Wyden (D-Ore.), is seen as an alternative to the Stop Online Piracy Act (SOPA) and Protect IP, both of which have received heavy criticism from Silicon Valley.
Yahoo! announces Scott Thompson as new CEO- Yahoo! announced  on Wednesday its new chief executive officer would be Scott Thompson, the former president of PayPal. Analysts suggest the 54-year old tech veteran will face several challenges deciding the fate of Yahoo!’s strategy going forward. Yahoo! has faced considerable setbacks over the last few years, as they’ve scrambled to compete with both Google and Facebook.
Google+ gains traction- Google researcher Paul Allen published  an analysis of Google+ on Tuesday, stating that the social networking service has reached 62 million registered users, a fourth of which signed up in December 2011. “I expect the growth to continue to accelerate however,” explains Allen. “Google can continue to integrate Google+ into its other products and word of mouth will continue to build. Most importantly, 700,000 Android devices are activated daily and this will become a very significant source of new users for Google+. That number will also grow next year.”
Top 1% of Mobile Users Consume Half of World’s Bandwidth, and Gap Is Growing- The New York Times reported  on a new study from Arieso this week, which revealed an enormous gap in the world’s bandwidth global consumption. According to Arieso’s research, which tracked 1.1 million customers of one European mobile provider over a 24-hour period, the top 1% of mobile users consumer half of the world’s bandwidth. Arieso’s recent numbers suggest a widening gap between “extreme users” and everyone else. “In 2009, the top 3 percent of heavy users generated 40 percent of network traffic. Now, Arieso said, these users pump out 70 percent of the traffic,” reports Kevin J. O’Brien for the NYTimes.
Google disciplines itself in Google Chrome controversy- Google has downgraded  its own Web Browser, Google Chrome, for 60 days in light of the recent PageRank controversy. Controversy sparked  after reports surfaced that Google pushed a marketing campaign based on paid links and ‘thin’ content to promote its Chrome Browser. For more, check out Richi Jennings’ round up of industry reactions in “Do evil: ‘This post is sponsored by Google Chrome’ SEO spam.” 
Wikipedia raises $20 million in donations- After roughly six weeks of aggressive fundraising, Wikipedia has announced  that it successfully raised $20 million to keep the online encyclopedia up, running and free. “Your support is how we pay our bills. People like you, giving five dollars, twenty dollars, a hundred dollars. Thank you for helping us,” said Sue Gardner, executive director of Wikimedia Foundation. “We’re the No. 5 most-popular site in the world – we operate on a tiny fraction of the resources of any other top site. We will use your money carefully and well, I promise you.”
What we’re reading:
- The Search Agents Predictions for Online Marketing in 2012 – Every year The Search Agents dust off their crystal call to predict the developments, opportunities and trends we can expect to impact the industry in the coming year. This year’s predictions highlight the role of mobile marketing, attribution and SEO content in 2012.
- 2012 Mobile Marketing Predictions-  Reflecting on the changes in mobile marketing in 2011, Matt Grebow looks ahead at some of the possible trends, innovations and transactions that could change the landscape of mobile marketing in 2012.
- Marvell unveils the brains inside next generation of Google TV-  The California based semiconductor designer, Marvell, announced this week that the next generation of Google TV devices would be build around one of its chipsets, enabling more advanced processing power.
- From fake Apple stores to WireDoo: 2011’s craziest tech stories – From MC Hammer’s search engine to fake Apple stores in China, Deborah Netburn from the LA Times explores the funniest and craziest tech stories of 2011.
- How Rick Santorum is Making His “Google Problem” Worse – The search results for [Santorum] have provided good fodder for the late night comedians, but also offer some important lessons in SEO reputation management for any brand marketer.