US mobile ad spending exceeds expectations- According to eMarketer, mobile ad spending increased 89% in 2011 to $1.45 billion from $769.6 million in 2009. eMarketer forecasts mobile ad spending will increase to $1.8 billion in 2012.
Google opens up Google+ to teenagers- Google announced on Thursday that it would open up Google+ to users 13+ as well as introduce new safety protections for underage users. Previously, individuals had to be at least 18 to join the network. New user protections include kicking teenagers off Hangout if a stranger joins the conversation and reminding a user when they are about to share a post publically. “Between strong user protections and teen-focused content, it’s our hope that young adults will feel at home (and have some fun) on Google+,” explains Google+ VP Bradley Horowitz in a Google+ post.
- For more on the change, check out Mike Issac’s article Google+ Aims to Attract Young Users, Just Like Facebook, which explains in more detail Google’s aggressive “get’em while they’re young” approach.
Twitter acquires Dasient- On Monday Twitter announced its acquisition of the Internet security firm Dasient. Dasient is an antimalware technology startup based in Sunnyvale, CA, which offers a service to protect ad networks and publishers from malware ads. The details of the deal were not disclosed.
Facebook makes Timeline compulsory- Facebook announced this week that it would make its Timeline feature compulsory. The feature has been opt-in since its introduction at the end of 2011.
Twitter can now censor tweets- Twitter announced on Thursday that it now has the technology to censor tweets that violate individual countries’ restrictions on speech. ”Until now, the only way we could take account of those countries’ limits was to remove content globally,” Twitter said in a blog post. “Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why.”
FBI seeks Facebook-snooping app- The FBI is soliciting proposals for an app, which can sort through content on online media sites and social networks. The app should “have the ability to rapidly assemble critical open-source information and intelligence that will allow SIOC to quickly vet, identify, and geo-locate breaking events, incidents, and emerging threats,” according to the FBI’s application guide.
What we’re reading:
- Facebook’s Sandberg Gently Warns Europe About Privacy Rules- Somini Sengupta discusses Sheryl Sandberg’s keynote speech at a the Digital Life Design conference in Munich this week, which focused on technology’s potential to future create jobs in Europe and the States.
- Wall Street clicks ‘like’ on Facebook IPO- Jessica Guynn and Walter Hamilton discuss Facebook’s upcoming IPO and the effects it could have on investors.
- Is Google buying AND SELLING links? – The omniscient SEO Lamp investigates some interesting linking strategies from the #1 US search engine.