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2012 Mobile Marketing Predictions

Last year was heralded as the year of mobile in online marketing, but with the introduction of Apple’s Siri, Google’s acquisition of Motorola for $12 billion, and our increasing reliance on mobile devices for search, 2012 may prove to be an equally—if not more—momentous year for mobile marketing.

With this in mind, let’s consider some likely trends, innovations, and transactions that may grab the mobile headlines in 2012:

For more on what’s in store for mobile in 2012, take a look at my article  “The Mobile Revolution is Here [1]” in today’s edition of MediaPost’s Online Media Daily.