Archive | January, 2012

The Marketing Department or the Tech Team – Where does SEO Fit?

The Marketing Department or the Tech Team – Where does SEO Fit?

Posted on Tuesday, January 31st, 2012 by

David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

Featured, SEO Comments (1)

How a Twitter Drama Unfolded and What We Can Learn From It

How a Twitter Drama Unfolded and What We Can Learn From It

Posted on Friday, January 27th, 2012 by

A very public dispute between two prominent online marketers serves as an important reminder of social media's unintended consequences. [...more]

Featured, Social Media Comments (3)

The Week We Searched For – January 27, 2012

The Week We Searched For – January 27, 2012

Posted on Friday, January 27th, 2012 by

In this week's news, Google introduces a new privacy policy, Facebook makes Timeline compulsory, and Twitter releases new technology to censor tweets. [...more]

Featured, News Comments (0)

Is Google Buying AND SELLING Links?

Is Google Buying AND SELLING Links?

Posted on Thursday, January 26th, 2012 by

The omniscient SEO Lamp explores some possibly fishy linking tactics taken on by Google. Could it be true that Google is buying AND selling links?? [...more]

Featured, SEO Comments (3)

Google takes some heat over Google+

Google takes some heat over Google+

Posted on Wednesday, January 25th, 2012 by

Controversy around Google's search results and Google+ content rages on with the introduction of a new username policy and an automatic opt-in for all new Gmail accounts. [...more]

Featured, News, Social Media Comments (0)

Kid-Friendly Social Media – Friend or Foe?

Kid-Friendly Social Media – Friend or Foe?

Posted on Tuesday, January 24th, 2012 by

With more kids connecting with friends online, Mary Hayes explores the latest trends in kid-friendly social networking. [...more]

Featured, Social Media Comments (3)

The Week We Searched For- January 20, 2012

The Week We Searched For- January 20, 2012

Posted on Friday, January 20th, 2012 by

It was a very exciting week in online marketing with Google's disappointing Q4 earning report, Wikipedia's 24-hour shutdown of its English language site in protest of SOPA, and Facebook's new Timeline app service. [...more]

Featured, News Comments (1)

SOPA – What You Need to Know Today

SOPA – What You Need to Know Today

Posted on Wednesday, January 18th, 2012 by

Keep hearing buzz about SOPA protests? Cassandra Caswell-Stirling breaks down the facts about what's really going on with Internet censorship on Capitol Hill. [...more]

Featured, News, Social Media Comments (3)

The Internet Is Going Dark Tomorrow – What do I do on January 18th?

The Internet Is Going Dark Tomorrow – What do I do on January 18th?

Posted on Tuesday, January 17th, 2012 by

Jessica Lee takes you through the ins and outs of tomorrow's impending blackout in protest of SOPA and PIPA. Get informed today to be involved tomorrow. [...more]

Featured, News, Social Media Comments (2)

Facebook Coupons: Is Your Brand Getting a Deal?

Facebook Coupons: Is Your Brand Getting a Deal?

Posted on Thursday, January 12th, 2012 by

With social coupon sites gaining momentum, Facebook announces their version. Mary Hayes, explores the implications of this new service for marketers. [...more]

Display, Featured, Social Media Comments (1)

Interview with Ranil Wiratunga – January 2012

Interview with Ranil Wiratunga – January 2012

Posted on Wednesday, January 11th, 2012 by

To kick off the new year, The Search Agents sat down with Ranil Wiratunga to discuss how changes in mobile marketing, social media, and online legislation may impact online marketers in 2012. [...more]

Featured, Mobile, SEM, SEO, Social Media Comments (1)

Louis C.K. Teaches the Marketing World about Funny Business

Louis C.K. Teaches the Marketing World about Funny Business

Posted on Monday, January 9th, 2012 by

After being blown away by comedian Louis C.K.'s self-released video, Jessica Lee explores the keys to his unconventional online marketing success. [...more]

Featured, Social Media Comments (0)

The Week We Searched For- January 6, 2012

The Week We Searched For- January 6, 2012

Posted on Friday, January 6th, 2012 by

We kick off the New Year with the announcement of Yahoo!'s new CEO, Google Chrome's PageRank controversy and several predictions about what 2012 has in store for online marketing. [...more]

Featured, News Comments (1)

2012 Mobile Marketing Predictions

2012 Mobile Marketing Predictions

Posted on Thursday, January 5th, 2012 by

Matt looks at some of the possible trends, innovations and transactions that could change the landscape of mobile marketing in 2012. [...more]

Featured, Mobile, News Comments (0)

When to Cut the Long Tail

When to Cut the Long Tail

Posted on Wednesday, January 4th, 2012 by

Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

Featured, SEM Comments (12)

The Search Agents Predictions for Online Marketing in 2012

The Search Agents Predictions for Online Marketing in 2012

Posted on Tuesday, January 3rd, 2012 by

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

Analytics, Display, Featured, Mobile, SEM, SEO, Social Media Comments (5)

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