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What does the success of targeted social mean for paid search?
Posted By Mike Jarvinen On December 13, 2011 @ 12:27 pm In Featured,SEM,Social Media | 1 Comment
I just got back from Media Post’s Search Insider Summit in Park City, Utah  where 110 leaders in the search space congregated for some drinks, skiing and in-depth search discussion. Moderating a roundtable on the impact that social is having on search, I wanted to share three takeaways from a very lively and interesting discussion:
1. Social is difficult to classify. Here are the responses when asked the “best answer” for each of the participants:
2. Active moderation is the key to growing sustainable Social:
3. Areas of thinking:
Article printed from The Search Agents: http://www.thesearchagents.com
URL to article: http://www.thesearchagents.com/2011/12/what-does-the-success-of-targeted-social-mean-for-paid-search/
URLs in this post:
 Media Post’s Search Insider Summit in Park City, Utah: http://www.mediapost.com/events/searchinsidersummit/
 What’s in Store for Digital Ad Spend?: http://www.thesearchagents.com/2012/03/whats-in-store-for-digital-ad-spend/
 Strolling through the SMERPs: 6 New Social Media Terms You Must Know: http://www.thesearchagents.com/2009/11/strolling-through-the-smerps-6-new-social-media-terms-you-must-know/
 Facebook Coupons: Is Your Brand Getting a Deal?: http://www.thesearchagents.com/2012/01/facebook-coupons-is-your-brand-getting-a-deal/
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