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The Week We Searched For- December 16, 2011

The Week We Searched For- December 12-16, 2011

Google introduces Author Stats reports to Google Webmaster Tools- Google introduced [1] a new report in Google Webmaster Tools called Author Stats, which is designed to provide insight into how often your content is showing up on the Google SERP.  If your content is associated with your Google profile, you’ll be able to see impression and click data. The reports are available in the “labs” section in Webmaster Tools.

Google to build data center in Singapore- Google has started [2] construction on its $120 million data center in Singapore. The project represents part of Google’s ambitious investment in the Asian market and in Singapore, the company’s Asia-Pacific headquarters. The facility will be the first of its kind in Southeast Asia. Julian Persaud, Managing Director, Google Southeast Asia, stated in his announcement, “Users like speed, faster is better than slow on the web, if you think about it, you’re only a click away from another service so bringing services to users in a speedy fashion and a reliable fashion is really critically important. And if you look at Southeast Asia in particular, it’s one of the fastest growing regions in the world for users coming online so it’s important that we keep up with users and think ahead and make sure we can deliver those services quickly.”

Google releases Google Zeitgeist- Google released [3] it 11th annual Google Zeitgeist video, comprised of the most popular searches of the year. This year’s video featured Occupy Wall Street, Arab Spring, the tsunami in Japan and Osama Bin Laden’s death, among others. The video also heavily featured Google+’s user-centric features. Check it out:


Search tops social media for local business information- The internet is the top resource for people looking for information about local businesses, according to a new survey [4] from the Pew Internet & American Life Foundation. The study, based on a telephone survey of over 1,000 US adults, revealed that 51 percent of people use the internet to find information about local bars and restaurants. 47 percent use the internet to find information for local businesses. Of the internet outlets used, search engines trumped social media with 38 percent vs. 3 percent for restaurant searches and 36 percent vs. 1 percent for local business searches.

Google’s biggest advertisers: IAC, Amazon.com, AT&T- A new report [5] from Kantar Media for AdAge reveals IAC/Interactive Corp spent $174 million on Google PPC ads in the first three quarters of 2011, making it this year’s biggest Google ad spender. Coming in behind IAC were Amazon.com at $118.5 million, AT&T at $115.6 million, Expedia at $92 million and Priceline at $67.6.

Google Wallet receives its first batch of security criticisms- viaForensics discovered [6] serious security problems with Google’s recently released [7] mobile payment app Google Wallet. ViaForensics’ investigation revealed two key risks — Google Wallet stores data in the app and it does not encrypt most of this stored data.  The problem with storing data in the app itself is that if you were to loss your device, someone else could easily access it. What’s more, while Google Wallet does encrypt credit card information and CVV numbers, it does not encrypt credit card balances, card limits, expiration dates, transaction dates, locations and names on cards.

Facebook rolls out Timeline- Facebook announced [8] yesterday that its long-anticipated Timeline profile page is now live. The service was originally unveiled at Facebook’s f8 conference back in September. Facebook is giving users a week-long grace period to test out the new format, before replacing all user profiles with Timeline. Facebook has also launched a mobile version of Timeline for Google Android.

Google releases Site Speed report- Google released [9] a new set of metrics this week for the Site Speed report in Google Analytics, aimed at helping site owners improve the speed of their site. New available data includes:

YouTube launches YouTube for Schools- YouTube announced [10] the release of its new YouTube for School service on Monday. YouTube for Schools enables network administrators and educators to keep studies focused on YouTube EDU videos and away from non-educational content.

YouTube acquires RightsFlowAmidst serious conversations [11] over piracy, copyright and the internet in Washington, YouTube announced [12] its acquisition of RightsFlow this week, a New York-based company that helps artists, writers, record labels, distributors and online music services manage music rights.

Word’s out: Facebook’s loaded- Someone leaked Facebook’s private financial information [13] to Gawker this week. In short, the numbers expose what a lot of us already assumed— Facebook is filthy rich. As of September 2011 Facebook had $3.5 billion in cash, $5.6 billion in assets, revenue of $2.5 billion and $714 in net income. “The big picture is this: Facebook’s income is blowing up, and the company will likely come close to earning a full billion dollars in profit this year, more than double what it reportedly made a year ago and quadruple what it is believed to have made two years ago,” Ryan Tate writes on Gawker. “There have been news reports elsewhere on prior Facebook financial periods; our numbers from the latest quarter show the money keeps pouring in.”

Facebook’s numbers did not overwhelm everyone, though. Nicholas Carlson from Business Insider complains [14] that “the number look a little light.” “Facebook is not blowing away the numbers that leaked at the beginning of 2011. That in itself feels like a disappointment. The company is NOT going through a surprising run of growth.  It’s also worth pointing out that Facebook still continues to trail the pace set by Google [15] during its first seven years as a company.”

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About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon + [26]