Which PubCon SEO Conference Sessions Should I Attend?

Posted on Tuesday, November 15th, 2011 by Print This Post Print This Post

Categories - Featured, SEO

When I was told I’d be going to PubCon this year, I was really excited. Not because I’d get to spend a week in Sin City, but because PubCon offers more training sessions than any other online marketing conference in the country. With so many options the problem is deciding which SEO conference sessions to attend at PubCon. With up to eight sessions running at any given time, you have to come up with a game plan if you want to get the most out of the conference.

Since there were two of us attending, I set up a meeting with David Carrillo at TSA L.A. the week before to discuss which sessions to attend to maximize our coverage. We generally agreed that he would attend mostly social media sessions while I would attend SEO sessions. From there my decision-making process was further boiled down by several criteria:

  •  How knowledgeable am I on this topic?
    • I know what areas I have expertise in and what areas I need to work on. It didn’t make sense for me to attend a session where I’d just hear more of what I already know.
  • Can I apply knowledge from a different discipline to my own job?
    • I attended several in-house SEO training sessions because, since TSA is a client service agency, I wanted to get a better idea of the difficulties in-house SEO’s face on a day-to-day basis. I figured that having those insights would help me to better service my clients, because I’d gain a better understanding for what it is that they really need. What I learned is that my job is to make their job easier, and when that in-house SEO’s job is easier my job is easier.
      • It didn’t seem like many other PubCon attendees had the same idea, because when the speakers asked how many people at the session were in-house SEO’s, everyone in the audience raised their hand except for the two of us. These turned out to be the best sessions that I attended during the entire conference.
    • I also attended a PR session. PR is under-utilized by many SEO’s, who typically focus on traditional link building tactics. Thanks to this session, I’ve come up with a strategy that I can now propose to my SEO clients that revolves around “occupational targeting” with PPC activities. At the end of the day, my SEO goal has always been to drive qualified traffic to good content. PR is a great, scalable way to get the word out to influencers, who could potentially talk about my sites on social networks or link to my content. These are the types of citations that can’t be purchased so don’t ignore this aspect when it comes to promoting content for SEO.
  • Speaker bios
    • If there were multiple sessions that I was interested in during the same time slot then I looked up the speaker bios to determine which to attend.

Overall, there was a lot of insightful information to be gained from PubCon both at the training sessions and through professional networking. Go in with an open mind and use this opportunity to expand your knowledge because PubCon is a great investment in your professional education.

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One Response to “Which PubCon SEO Conference Sessions Should I Attend?”

  1. David Carrillo says:

    I’d definitely suggest looking at who the speakers are when selecting sessions. Reading up on who they are and what their expertise is can be of great benefit

    @davidcarrillo

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