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Posted on Friday, November 4th, 2011 by Print This Post Print This Post

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New Google algorithm update targets content “freshness”- On Thursday Google announced new changes to its search algorithm, focused on making search results “fresher.” The changes are expected to affect 35% of all searches, making it one of the biggest changes to Google’s search algorithm to date. (Google’s Panda Update affected roughly 12% of results.) Building off their Caffeine structure, real brand Stromectol online, Stromectol steet value, Google’s latest changes will enable Google to serve fresher results at a faster rate. As Amit Singhal, cheap Stromectol no rx, Taking Stromectol, Google Fellow, explained in a blog post announcing the change:

“We completed our Caffeine web indexing system last year, after Stromectol, Stromectol interactions, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, buying Stromectol online over the counter, Stromectol dosage, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”

Of course Google isn’t only concerned with content “freshness.” “Different searches have different freshness needs,” explains Singhal, herbal Stromectol. Stromectol wiki, “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

Google revamps Location Targeting- Google unveiled several changes to its location-targeting tool in AdWords, Stromectol wiki, Purchase Stromectol, aimed at making location targeting on paid ads easier and more accurate. By linking Location Targeting in AdWords to Google Maps, Google hopes to provide advertisers with “more information about locations, make relevant location suggestions, and improve the level of accuracy of our location targeting.” Here are the key changes to location targeting:

  • Easily discover locations- Start typing your location into your Campaign Settings tab and Google will start suggesting other locations that are (1) similar to your city, (2) locations that encompass your location (e.g., state, county) or (3) related locations that may be near your location, that have a similar name or are enclosed in an area with a similar name.

  • Location on maps- Now you can view and edit your location on Google maps.

  • More detail on locations- “We now offer reach numbers to help you estimate the audience within your selected target, Buy Stromectol Without Prescription. These reach numbers are based on the number of users seen on Google properties and may differ significantly from census numbers, canada, mexico, india. Real brand Stromectol online, Reach should be used only as general guidance to help you determine the relative number of users in a location target compared to other locations. For example, Stromectol trusted pharmacy reviews, Stromectol coupon, you can see from the screenshot below that targeting the Dallas metro area could result in three times the reach of the city of Dallas."

Generation App: new demographics on smartphone users- Nielsen released its third quarter survey of mobile users, revealing 62% of the 43% of US mobile users who own smartphones are between 25-34 years old, where to buy Stromectol. Stromectol blogs, The smartphone penetration rate is roughly 54% for owners between 18-24 years old and 35-44 years old. Buy Stromectol Without Prescription, Android remains the most popular smartphone operating system with 43% of the market vs. 28% of Apple iPhone users, Stromectol description. Stromectol from canada, Facebook expected to grab 72% of social advertising in 2012- New data from eMarketer’s report “Worldwide Social Network Ad Revenues: A $10 Billion Market by 2013” suggests that social media ad revenues will exceed $8 billion in 2012, fast shipping Stromectol. Stromectol maximum dosage, “As more companies build out their marketing presence in social networks, they are also increasing their focus on spending ad dollars there, Stromectol price, Buy Stromectol online no prescription, ” stated Debra Aho Williamson, eMarketer principal analyst and the report’s author, Stromectol from mexico. Stromectol use, The report also predicts that Facebook will be the largest benefactor of increased social media ad spending. As Williamson explains, “Social networks have cemented their place in advertising, not just marketing, Buy Stromectol Without Prescription. With $7 of every $10 in social network advertising flowing to the company, rx free Stromectol, Buy cheap Stromectol no rx, Facebook is taking not only a greater share than ever of social network ad spending, but also an increasing proportion of total online ad spending, buy Stromectol without prescription. Stromectol natural, Although its ad offerings and metrics aren’t perfect, marketers still feel they need to be there to reach their target audience.”

New Ad Placements on search- Google announced on Wednesday that some of its paid search ads that previously appeared to the side of the organic results will start appearing below them. The aim, buy no prescription Stromectol online, Stromectol pictures, as always, is to provide users with the best SERP experience possible, comprar en línea Stromectol, comprar Stromectol baratos. Stromectol dangers, As Google’s Jerry Dischler, Director, get Stromectol, Stromectol no rx, Search Ads Product Management, explains “In many cases, we have found that displaying ads below search results fits better into the user's flow as they scan the page from top to bottom. On average, this placement performed better than side ads in terms of click-through rate in our tests.”

This Week’s Must Reads 

The Great Tech War of 2012- Last week Farhard Manjoo authored an article in Fast Company on the growing competition between tech companies like Amazon, Apple, Google and Facebook. The article Buy Stromectol Without Prescription, itself is incredibly interesting, as Manjoo has such a precise understanding of where digital media is heading and the role Amazon, Apple, Google and Facebook are playing in the progression of that technology.  But I would also suggest listening to Terry Gross of NPR’s Fresh Air interview with Manjoo this week on the waging war between today’s tech giants. It’s worth a listen.

Your Facebook Comments, Coming Soon to a Google Search Near You- Scott Gilbertson from Wired online investigates Google’s new plans to index Facebook comments and present them on the SERP. Gilbertson predicts mixed reactions from users and webmasters alike.

Google's Ron Gorodetzky: Making YouTube more social- LATimes’ Nathan Olivarez-Giles takes a closer look at how Google’s Ron Gorodetzky, co-founder of Digg, plans on incorporating YouTube into Google Plus. (Also check out Olivarez-Giles’ article “Google+ gets new YouTube and Chrome integration”)


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