The Week We Searched For- November 18, 2011

Posted on Friday, November 18th, 2011 by Print This Post Print This Post

Categories - Featured, News

Google introduces new Landing Page reports- Last week Google released a small change to its Landing Page reports within AdWords. The new change allows marketers to link landing pages to goal metrics, making it easier to measure the value of individual landing pages.

Although the change may seem subtle, The Search Agency’s Richard Schneider explains that the change will make measuring landing page success easier. “I have been waiting a long time for Google to offer this new option within the landing page reports,” explains Schneider. “Before, if I wanted to find the conversion rate associated with a specific landing page, I would first have to build an advanced segment targeting users who entered on the specific page and then navigate to the Goal reports. Now everything is visible within the Landing Pages section.”

Android represents 52% of smartphones sold in Q3- According to a new study from the research firm Gartner, Google’s Android operating system ran on 52 percent of all smartphone devices sold in Q3 2011. “Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM,” explained Roberta Cozza, Gartner’s principal research analyst. ”Apple’s iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM’s performance, and its smartphone share reached its lowest point so far in the U.S. market, where it dropped to 10%.”

Google introduces Google Music- Google introduced its long anticipated music service on Wednesday, Google Music. The service will allow users to buy individual tracks and full albums from Google, and store their purchases in the ‘cloud.’ The service will be embedded into Google+, so that users can share their purchases with their friends. For an in-depth look at Google’s new music service, check out Alan Henry’s post “Google Music vs Amazon MP3 vs iTunes: Which Online Music Store Is the Best for You?” Henry provides a comprehensive look at how Google Music will match up against its competitors Amazon and Apple.

Google introduces Verbatim Search- Google introduced Verbatim Search this week, which only searches for exactly your query. The new service removes personalized, corrected, suggested, related and non-inclusive results. Verbatim search doesn’t correct your spelling, change verb tense, or form (e.g., “running” and “run” remain unique).

Facebook tracking under federal investigation- Facebook’s legal privacy issues were looking up last week, when the Federal Trade Commission (FTC) offered the company a massive settlement over a complaint that Facebook had harmed its users by not informing them prior to changing its privacy policies. The settlement would require Facebook to receive explicit permission from users before sharing any information.

Now Senator Jay Rockefeller plans to hold a hearing to better understand how Facebook uses its cookies.  “No company should track customers without their knowledge or consent, especially a company with 800 million users and a trove of unique personal data on its users,” Rockefeller explained. “If Facebook or any other company is falsely leading people to believe that they can log out of the site and not be tracked, that is alarming.” No date has been set for the hearing.

 

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