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Posted By Ami Grant On November 8, 2011 @ 1:07 pm In Display,Featured,SEM | No Comments
Web Liquid’s webinar “Search Marketing Tactics for Online Retailers this Holiday Season”  Reglan For Sale, provided some useful insights into the effects of a down economy on holiday e-commerce spending, as well as tips for investing across media channels and connecting with consumers, not only during the holiday season but year round.
Outlook for 2011:
Although the 2010 holiday season reported a 12% uptick over 2009, the holidays’ share of total retail e-commerce sales was greater in 2005-2007 vs. Reglan online cod, 2010 (21% vs. 19.7%), generic Reglan. Reglan no prescription, 2011 is expected to have similar results.
Understanding the Holiday Consumer:
- Cost Conscious Shoppers: Strategies for less spending include: only buying gifts on sale, Reglan pharmacy, Online buy Reglan without a prescription, more comparison shopping, buying for fewer relatives and friends, ordering Reglan online, Herbal Reglan, more ROPO (research online/purchase offline), and spending less money, doses Reglan work.
- Early Bird Shoppers: Only 35% of consumers shop for gifts in November and December, Reglan For Sale. Reglan overnight, With that in mind, advertisers and marketers should consider January through October to be just as important for capturing holiday sales as November and December, order Reglan online c.o.d. Cheap Reglan no rx, -Last Minute Shoppers: 44% of holiday searches around last minute gifts and store locator terms were performed from mobile devices.
Paid Search: Be prepared for rising media costs during the holidays.
-Review past holiday performance - CPCs, Reglan results, Buy Reglan from mexico, CTR, etc, Reglan forum. Buy Reglan from canada, What worked, what didn’t?
-Use Google Insights to forecast search query volume based on previous holiday seasons.
-Adjust bids and budgets accordingly.
-Don’t wait until Q4.
Display: Only so many search queries to be had, Reglan mg. Is Reglan addictive, Stimulate more demand with Display.
-Start with top performing search keywords.
-Use best performing search ads with high CTR or Conversion Rates as a guide for creating Display ads.
-Focus delivery of ad impressions on relevant and performing sites.
-Launch retargeting campaigns with targeted messaging.
Mobile: Reach consumers who are likely to spend more. Mobile/Tablet users found to spend more on average for e-commerce transactions.
-Optimize to revenue or average order metrics.
-Break out campaigns by device: Desktop, Mobile, Reglan steet value, Cheap Reglan, and Tablet.
-Use ad extensions such as Location extensions and Click-to-Call.
-Prioritize mobile-optimized web content and apps.
Social: Reach consumers in other “friendlier” environments. Consumers exposed to brands through social media are more likely to search and click.
-Leave off “top-rank” ideology for ROI.
-Focus on Average position metrics vs, Reglan images. Order Reglan online overnight delivery no prescription, CPC & revenue.
-Discover profitable keywords to use as audience segments on Facebook advertising.
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URL to article: http://www.thesearchagents.com/2011/11/holiday-search-marketing-tactics-can-be-applied-year-round/
URLs in this post:
 “Search Marketing Tactics for Online Retailers this Holiday Season”: http://www.webliquidgroup.com/blog/webinars/oct25/
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