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Posted By Mike Solomon On November 9, 2011 @ 5:10 pm In Featured,SEM | 1 Comment
Hydrochlorothiazide For Sale, On November 2, Google announced  a new layout on the results page for some desktop searches. Currently, online Hydrochlorothiazide without a prescription, Buy no prescription Hydrochlorothiazide online, paid search ads typically are shown above and to the right of the organic search results. With the new change, my Hydrochlorothiazide experience, Buy Hydrochlorothiazide from mexico, paid search ads that were previously shown in the right rail may in some cases appear below them.
(Ads showing to the right of organic search results)
(Ads showing below organic search results)
Why would Google make this change?
At first, purchase Hydrochlorothiazide, Where can i cheapest Hydrochlorothiazide online, it may seem counter-intuitive. Google is actually reducing the number of ads that appear above the fold. Fewer advertisements could result in an overall reduction in paid clicks. And it could discourage some smaller advertisers from even bidding on the keyword, thereby reducing competition and lowering prices for everyone. Actually, Hydrochlorothiazide no prescription, Hydrochlorothiazide long term, the opposite is probably true.
Higher Cost-per-Clicks- Competition for premium ad positions, where can i buy cheapest Hydrochlorothiazide online, Hydrochlorothiazide from mexico, the top 3, is likely to increase with this change, buy Hydrochlorothiazide no prescription, Japan, craiglist, ebay, overseas, paypal, resulting in increased CPC metrics.
More relevant results, Hydrochlorothiazide photos, Generic Hydrochlorothiazide, better user experience- Google has introduced several new updates over the past few months, aimed at improving the quality of search results and user experience, purchase Hydrochlorothiazide for sale. Canada, mexico, india, The decision to add paid ads below the fold reflects Google’s recent initiatives, demanding higher quality, Hydrochlorothiazide used for, Real brand Hydrochlorothiazide online, more relevant content.
How will the change impact search marketers?
How the change impacts paid search marketers depends on how Google ultimately balances the relationship between Quality Score and cost-per-click, order Hydrochlorothiazide online c.o.d. We expect that CPC will increase as a result of the new placement, but overall click volume should remain constant, Hydrochlorothiazide For Sale. Hydrochlorothiazide price, coupon, Increased importance of landing page relevance and quality- To improve their competitive standing, marketers will need to focus on the quality and relevancy of their landing pages, low dose Hydrochlorothiazide. Where can i order Hydrochlorothiazide without prescription,
Recommendations going forward
Every account is different, and the specific tactics will depend on your current mix of keywords and bids. In general, here are some steps you can take to ensure your overall performance doesn’t suffer as a result of Google’s latest change:
In the meantime, leave a comment and let us know how the change has impacted your accounts. Are you seeing higher CPCs on certain keywords? Any big swings between brand and non-brand terms.
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