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Does Your Web Content Have an “Expired by” Date?
Posted By Grant Simmons On November 4, 2011 @ 9:58 am In Featured,SEO | 1 Comment
With Google’s most recent “freshness” update , SEO-savvy website owners may be scrambling for their keyboards to start furiously typing new content for their websites in an effort to create a fresher face to Google’s search bots.
Not so fast!
While Google states “search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh”, that doesn’t directly correlate to “new” content being recognized as fresher than the rest.
ALL content has an expiration date, but whether that is today, tomorrow or last week depends on the value that content creates for its user;
The Google post ends: “Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”
Which essentially equates to “the more things change, the more they stay the same.”
Nothing much appears to have changed apart from Google continuing to focus on relevance.
Although Google’s “quality deserves freshness” mantra still rings in many SEO ears, my thought prefers the caveat of “quality deserves relevance = fresher“.
Just be sure to check the expiration date at the bottom of your pages
Article printed from The Search Agents: http://www.thesearchagents.com
URL to article: http://www.thesearchagents.com/2011/11/does-your-website-have-an-expire-by-date/
URLs in this post:
 “freshness” update: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html
 Panda updates: http://www.thesearchagents.com/2011/09/seo-after-the-panda-update-how-google-rewards-original-relevant-online-content/
 Royal Wedding: http://www.thesearchagents.com/2011/04/the-royal-wedding-treatment-for-online-marketing-clients/
 The Year We Searched For- Top 11 Online Marketing Events in 2011: http://www.thesearchagents.com/2011/12/the-year-we-searched-for-top-11-online-marketing-events-in-2011/
 The Week We Searched For- November 3, 2011: http://www.thesearchagents.com/2011/11/the-week-we-searched-for-november-3-2011/
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