Archive | November, 2011

Why Mobile Site Optimization Matters- 6 Best Practices for Mobile Design

Why Mobile Site Optimization Matters- 6 Best Practices for Mobile Design

Posted on Monday, November 28th, 2011 by

With growing competition in mobile search and Google's recent algorithm changes that made mobile website optimization a ranking factor in mobile paid search, it's increasingly important for marketers to optimize their mobile sites to provide a better user experience. [...more]

Featured, Mobile Comments (5)

New White Paper on Holiday Marketing Strategy for Online Retailers

New White Paper on Holiday Marketing Strategy for Online Retailers

Posted on Tuesday, November 22nd, 2011 by

In the latest white paper from The Search Agency, our experts take a closer look at five recent developments that have changed the landscape of online marketing, and detail the best practices you'll need to make your holiday sales season a success. [...more]

Featured, Feeds, Mobile, SEM, SEO, Social Media Comments (2)

Hanging Out with the Muppets on Google+

Hanging Out with the Muppets on Google+

Posted on Monday, November 21st, 2011 by

Ahead of their new feature film release, how have The Muppets taken advantage of being one of the first official brands on Google+? [...more]

Featured, Social Media Comments (1)

The Week We Searched For- November 18, 2011

The Week We Searched For- November 18, 2011

Posted on Friday, November 18th, 2011 by

In this week's news, Google introduces new landing page reports and its long anticipated music service, Google Music, and Facebook continues to receive scrutiny from Washington over its use of user data. [...more]

Featured, News Comments (0)

Google TV Ads: Making Television Commercials Measurable and Affordable

Google TV Ads: Making Television Commercials Measurable and Affordable

Posted on Thursday, November 17th, 2011 by

Television is becoming a more viable advertising channel for performance-driven marketers. Download our new white paper to learn more about Google TV Ads and how to apply the optimization principles of paid search to TV commercial buying. [...more]

Featured Comments (1)

Interest-Based Advertising: In Your Best Interest?

Interest-Based Advertising: In Your Best Interest?

Posted on Wednesday, November 16th, 2011 by

Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]

Featured, SEM Comments (0)

Which PubCon SEO Conference Sessions Should I Attend?

Which PubCon SEO Conference Sessions Should I Attend?

Posted on Tuesday, November 15th, 2011 by

Already overwhelmed by the thought of what to attend at next year's PubCon? Richard provides some helpful tips for how he narrowed down his selection at PubCon 2011. [...more]

Featured, SEO Comments (1)

The Science of Social Search

The Science of Social Search

Posted on Tuesday, November 15th, 2011 by

Heather sets out to define the state and future of social search using an old analogy from high school biology-- hybrid organisms. Don't worry you won't have to draw pundit squares to understand the growing bond between search and social. [...more]

Featured, Social Media Comments (1)

Categorizing Your Content Creation for Optimal Freshness and Quality

Categorizing Your Content Creation for Optimal Freshness and Quality

Posted on Thursday, November 10th, 2011 by

David discusses best practices for segmenting SEO content production into three categories, "evergreen," "industry specific" and "fun," to ensure content "freshness." [...more]

Featured, SEO Comments (3)

20 Tweets From Matt Cutts’ PubCon Las Vegas Keynote

20 Tweets From Matt Cutts’ PubCon Las Vegas Keynote

Posted on Thursday, November 10th, 2011 by

Google's Matt Cutts delivered the keynote presentation at PubCon, reiterating some common themes of the past few months and offering a few new ideas for SEOs to chew on. [...more]

Featured, News, SEO Comments (1)

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Posted on Wednesday, November 9th, 2011 by

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

Featured, SEM Comments (1)

Networking at SEO Conferences. #pubcon

Networking at SEO Conferences. #pubcon

Posted on Wednesday, November 9th, 2011 by

Richard provides some great advice on how to meet new people and get the most out of your next conference. [...more]

Featured, SEO Comments (2)

Holiday Search Marketing Tactics Can Be Applied Year Round

Holiday Search Marketing Tactics Can Be Applied Year Round

Posted on Tuesday, November 8th, 2011 by

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

Display, Featured, SEM Comments (0)

PubCon Las Vegas Day 1 – Masters Group Training

PubCon Las Vegas Day 1 – Masters Group Training

Posted on Tuesday, November 8th, 2011 by

David looks back at his first day at PubCon Las Vegas and provides four key insights from PubCon's Social Media Marketing Master sessions. [...more]

Analytics, Featured, SEO, Social Media Comments (3)

5 Things I’m Looking Forward To At PubCon 2011

5 Things I’m Looking Forward To At PubCon 2011

Posted on Monday, November 7th, 2011 by

With the range of search marketing and social media conferences available these days, it can be hard to decipher which ones are good and which ones are great. According to David, PubCon is one of the great conferences. Read more to find out why... [...more]

Featured, SEO, Social Media Comments (2)

The Week We Searched For- November 3, 2011

The Week We Searched For- November 3, 2011

Posted on Friday, November 4th, 2011 by

Very important week in online marketing, as Google announces significant changes to its search algorithm, revamps its AdWords location targeting services and introduces new paid ad placements. [...more]

Featured, News Comments (1)

Does Your Web Content Have an “Expired by” Date?

Does Your Web Content Have an “Expired by” Date?

Posted on Friday, November 4th, 2011 by

Google's latest demand for "freshness" has SEOs worried about their content's expiration date. Grant points out that "fresh" doesn't necessarily equate to "new." Content's shelf life depends on the value that content provides its users. [...more]

Featured, SEO Comments (1)

Interview with Steve Levitt

Interview with Steve Levitt

Posted on Wednesday, November 2nd, 2011 by

Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

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