October 21-28, 2011
Google expands Google Offers- Google is transforming its Offers service with a new partnership with 14 separate daily deal providers. With its new relationships, Google Offers will function as a deals aggregator, delivering users daily offer emails with a mix of offers from its 14 new partners. Google’s new partners include Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi.
According to a post on Google’s official blog, the goal of the new Offers is to make it easier for users to find an extensive range of daily deals in one place. “We’re making improvements to Google Offers that help address this challenge.” Nitin Mangtani, a group product manager for Google Offers, explains in a blog post. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.”
Google introduces “bid for calls”- Google announced on Tuesday a new service called “bid for calls.” The new service relies on Google Voice, i.e., Call Metrics, and allows marketers to bid separately on calls. Instead of pay-per-click, it’s pay-per-call. Depending on the success of the service, “PPCall” metrics may become a ranking factor and affect Quality Score. Learn more about PPCall from Google Ads.
Facebook unveils Arctic data center- Facebook unveiled its first international data bank this week. The bank will be located in Lulea in northern Sweden roughly 60 miles from the Arctic Circle. The location’s frigid temperatures will help keep Facebook’s massive “server farms” cool. Facebook will also be able to draw on alternative sources of energy from a dam near the plant’s planned location. The plant should make Facebook’s service quicker and more reliable within the EU.
Google Maps to charge map developers- According to the Google Geo Developers Blog, the days of free loading on Google Maps are coming to an end. Starting in 2012 Google Maps will charge $4/1,000 map loads on sites that exceed 25,000 map loads/day. If you think this may affect your site, Thor Mitchell, Product Manager, Google Maps API, offers an extensive explanation of the new pricing here.
Google+ traffic up last month- According to Hitwise, Google+ US usage was up in October. Total visits climbed to 30 percent during October, with 6 million visits per week. Total page views also rose 37 percent to an average of 15 million. Time spent increased 5 percent. Despite the promising stats, Google+ still struggles to capture a significant share of social networking traffic. For more on Hitwise’s data, check out Juan Carlos Perez’s article on PCWorld.
This Week’s Must Reads:
YouTube Close to Announcing Video ‘Channels’- The Wall Street Journal’s Amir Efrati writes about Google’s upcoming announcement that YouTube will begin producing its original content with well-known personalities. Google is rumored to be investing $100 million in the production of original content, in hopes of making YouTube into a “next-generation cable provider overseeing dozens of free online “channels” with professional-grade shows.”
More Than Motorola: Google’s Other Acquisitions This Year- Matt Rosoff from The Atlantic takes a closer look at the 57 acquisitions Google made in the first 9 months of 2011 for a combined price tag of more than $1.4 billion.
Facebook-Led Consortium Plans to Remake Big Computing- Quentin Hardy from the New York Times discusses Facebook’s new effort to create enormous low-cost computing centers around the world in collaboration with other leading tech companies.
9 Reasons Your Display Ads Aren’t Showing- Ami Grant discusses Google’s recently launched Content Ads Diagnostic Tool (CADT), designed to provide marketers with better insight into why or why not their ads were placed across the Google Display Network.