In our new white paper entitled SEO After the Panda Update: How Google Rewards Original, Relevant Online Content we discuss how the Panda Update has established new parameters for what defines “quality” in SEO. Thanks to the Panda Update, it’s more important than ever for marketers to generate content that’s engaging, entertaining, enlightening and/or inspiring across all available media channels. The paper details the specific steps Google has taken to identify original content and outlines the specific strategies and best practices you’ll need to improve relevance and claim authority across all earned media opportunities.
There has been a lot of industry buzz about the effect of Google’s Panda Update on organic search and SEOs since the update initially launched back in February. A rash of blog posts, articles and white papers have been authored since then, which have considered how search marketers should best defend themselves against Google’s crusade against low-quality sites, e.g., content farms. For additional reference on the topic, check out Google’s “Farmer” Algorithm Update – The Search Agency POV.
In the past few months, most industry experts have agreed that an SEO’s best line of defense against Panda is to increase quality content creation, while leveraging time-honored search engine optimization (SEO) best practices to create content that’s both search-engine friendly and consumer-focused.
Although we’re big believers in the value of quality content creation at The Search Agency, some of these publications have overstated the actual impact of Google’s Panda Update. They have encouraged the idea that if SEOs don’t act quickly to buffer their sites with fresher, better content, they too are in danger of being demoted by Panda. In reality, though, 88 percent of Google queries were not affected by the update, and most likely marketers, who were already in the practice of generating fresh, quality content, were not among those harmed by Panda. So, while we should all be aware of the effect the Panda Update has had on SEOs, there isn’t (yet) cause for us all to question our best practices.
The real impact of the Panda Update isn’t then a call for better, fresher content, but rather a fundamental shift in the expectations and interpretation of what defines “quality” in the online experience. Whereas previously, SEOs have been focused on a set of understood requirements: generate good, keyword optimized content, obtain links from other sites and develop search engine friendly site architecture, we now need to think more about a quality experience, searchers interaction, trust cues, “shareability” and actual value to their visitor. Contents needs to be more than well-written and informative, it needs to be engaging, and dispersed across an array of earned media channels, e.g., social media, video sites, document sharing sites, etc.
In our new white paper, we explore the history of Google’s Panda Update, and introduce strategies and key best practices for improving relevance and authority across media channels, by generating keyword-optimized content that directly speaks to the intent of your customer audience.
Download SEO After the Panda Update: How Google Rewards Original, Relevant Online Content and leave a comment with your perspective on the Panda Update.