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Click Through Rate – Improve SEO Quality Signals With Google Authorship

Okay, so we all know that quality signals affect search engine rankings, right?  And we inadvertently know that click through rate is king in terms of PPC and (in part) SEO. So now imagine that you could increase click through rate and add user quality signals to almost everything you write on the Internet? Well, now you can– with a nice smiling picture of you. (Unless your picture frightens people away, in which case I may discourage you.) Read on to learn an easy way to do this.

Google has released a very FAST way to indicate you are the author of a piece of content – as simple as pasting a hyperlink in your text.  All you have to do is add rel=”author” with a link to your Google profile, wait a little bit for Google to find it, and ‘Viola!’ Google may even place your picture next to your article – for example:

Click Through Rate Google Authorship [1]

Increase Click Through Rate With Google Authorship

Just think about it – the possibilities are almost endless… For example, you can use this in Social Media Marketing by placing this link in your posts. You can use it to promote your own blog. How cool is that?

An age-old problem for Google has been to verify, who the first one was to write content and who the true source is. There are so many scrapers and spinners out there that good original quality is hard to find. So what if I told you that you could potentially have your picture next to every post and web page you made. The answer is Authorship. I’m applauding Google’s Quality team for coming up with this one – Thank You to Othar Hansson and the quality team.

Google Author How to Add pictures to Results [2]

Google Authorship

This is fairly easy to do – these are the steps:

1. Create a Google profile (or Google Plus Profile)

2. Add a link to www.yoursite.com in your Google profile links (a link must exist to your site for this to work)

3. Upload a clear picture of your face (note: Google is using facial recognition)

4. Copy your Profile link and number

(looks like this https://plus.google.com/108012599926622349794 [3])

5. On your site: Add this simple example hyperlink to your Bio and Articles (replace name & number):

<a href=”https://plus.google.com/108012599926622349794″ rel=”author”>Charles Verhoeff +</a>

“Your link must contain the ?rel=author parameter, and your anchor text must start or end with a + character. (You don’t need to be a Google+ user to do this, and you can use any anchor text you want.) If either of these is missing, Google won’t be able to associate your content with your Google Profile.”

6. Verify you did it right here:

http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.thesearchagents.com%2Fauthor%2Fcharles%2F&view= [4]

7. Last but not least, The final step is to submit your Authorship to Google here:

https://spreadsheets.google.com/spreadsheet/viewform?formkey=dHdCLVRwcTlvOWFKQXhNbEgtbE10QVE6MQ&ndplr=1 [5]

That’s it – you’re done.

P.S. If you are still confused, check out these videos:

Short and sweet version:

http://www.youtube.com/embed/gG3Oh7Ues8A?rel=0 [6]

This video explains the full Mark-Up:

http://www.youtube.com/embed/FgFb6Y-UJUI?rel=0   [7]


+ Charles Verhoeff [8] | SEO Specialist, Architecture

About Charles Verhoeff

Charles Verhoeff+ [3] specializes in Search Engine Optimization & Architecture, at The Search Agency - 11150 W. Olympic Blvd., Suite 600 Los Angeles, CA 90064 as a Search Engine Architecture Specialist - Website: www.thesearchagency.com [14]

Charles is a dynamic developer and webmaster with a strong history in Web Design and User Interface, Computer Technology including Multimedia and video integration and SEO and SEM internet marketing experience. Charles worked as a Computer Security Tech and 3D Renderer for an International Construction company for over 13 Years. Then moved on to build many websites in HTML and Flash for Rigney Graphics in Pasadena, Producing major products for companies such as Speedo (Touch Screen for the Olympics) and helping to build the Gene Autry National Center Websites. Charles interest grew in SEO and SEM When he became the Director of Internet Marketing for Survival Insurance, upgrading their systems and creating a “Facebook-like” online community for motor enthusiasts. Charles was responsible for testing and expanding the Organic results across multiple keywords he became technically skilled in Email marketing & tracking, SEO, SEM (Marketing), PPC (Pay Per Click) and Lead Generation & Internet Marketing with a versatile administrative support skill set developed through experience as a webmaster / manager. Charles Excels in resolving Lead Generation, Analytics and micro site / landing page tracking with innovative solutions, systems and process improvements proven to increase efficiency, customer satisfaction and the bottom line.