Click Through Rate – Improve SEO Quality Signals With Google Authorship

Posted on Thursday, September 8th, 2011 by Print This Post Print This Post

Categories - Featured, SEM, SEO, Social Media

Okay, so we all know that quality signals affect search engine rankings, right?  And we inadvertently know that click through rate is king in terms of PPC and (in part) SEO. So now imagine that you could increase click through rate and add user quality signals to almost everything you write on the Internet? Well, now you can– with a nice smiling picture of you. (Unless your picture frightens people away, in which case I may discourage you.) Read on to learn an easy way to do this.

Google has released a very FAST way to indicate you are the author of a piece of content – as simple as pasting a hyperlink in your text.  All you have to do is add rel=”author” with a link to your Google profile, wait a little bit for Google to find it, and ‘Viola!’ Google may even place your picture next to your article – for example:

Click Through Rate Google Authorship

Increase Click Through Rate With Google Authorship

Just think about it – the possibilities are almost endless… For example, you can use this in Social Media Marketing by placing this link in your posts. You can use it to promote your own blog. How cool is that?

An age-old problem for Google has been to verify, who the first one was to write content and who the true source is. There are so many scrapers and spinners out there that good original quality is hard to find. So what if I told you that you could potentially have your picture next to every post and web page you made. The answer is Authorship. I’m applauding Google’s Quality team for coming up with this one – Thank You to Othar Hansson and the quality team.

Google Author How to Add pictures to Results

Google Authorship

This is fairly easy to do – these are the steps:

1. Create a Google profile (or Google Plus Profile)

2. Add a link to www.yoursite.com in your Google profile links (a link must exist to your site for this to work)

3. Upload a clear picture of your face (note: Google is using facial recognition)

4. Copy your Profile link and number

(looks like this https://plus.google.com/108012599926622349794)

5. On your site: Add this simple example hyperlink to your Bio and Articles (replace name & number):

<a href=”https://plus.google.com/108012599926622349794″ rel=”author”>Charles Verhoeff +</a>

“Your link must contain the ?rel=author parameter, and your anchor text must start or end with a + character. (You don’t need to be a Google+ user to do this, and you can use any anchor text you want.) If either of these is missing, Google won’t be able to associate your content with your Google Profile.”

6. Verify you did it right here:

http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.thesearchagents.com%2Fauthor%2Fcharles%2F&view=

7. Last but not least, The final step is to submit your Authorship to Google here:

https://spreadsheets.google.com/spreadsheet/viewform?formkey=dHdCLVRwcTlvOWFKQXhNbEgtbE10QVE6MQ&ndplr=1

That’s it – you’re done.

P.S. If you are still confused, check out these videos:

Short and sweet version:

http://www.youtube.com/embed/gG3Oh7Ues8A?rel=0

This video explains the full Mark-Up:

http://www.youtube.com/embed/FgFb6Y-UJUI?rel=0  

Best,

| SEO Specialist, Architecture

Tags | , , ,

9 Responses to “Click Through Rate – Improve SEO Quality Signals With Google Authorship”

  1. Kevin Hill says:

    Great article Charles.

    Google has been talking about the “ownership” of content for a long time, and this perhaps goes a little way to understanding and manipulating the ownership.

    However, I do wonder what happens when I rel auth an article, and someone else rel auth’s it twice…

    Might be an interesting experiment to attempt….

    • Indeed. I’d be interested to see what would happen if someone added the rel=”author” in comments and then pointed their profile at a competitor’s site. Worst case scenario a picture shows up. I guess you can really do no harm by it though.

  2. Thanks for the run-down; I can see it is pretty easy.

    If you are publishing content on multiple sites, do you need multiple profiles, or does one suffice? And if you only need one, does it matter which website that is associated with?

    • One Google Profile will suffice. But make sure you link to each site you write content on in your Google Profile page. i.e. I link to my personal blog, my company blog and my Twitter, Facebook and LinkedIn pages.

  3. Thanks Charles. That makes sense – I think I missed the point that it (content you’ve written) links to a Google Profile, rather than a profile on a website somewhere. Again – great article…Thanks!

  4. Dan says:

    This is pretty cool Charles. I’ll try the rel=”author” and see how it goes.

  5. I’m extremely impressed along with your writing skills as well as with the format on your weblog. Is that this a paid subject matter or did you modify it yourself? Anyway stay up the excellent high quality writing, it is uncommon to peer a great weblog like this one today..

  6. Elissa says:

    Incredible! This blog looks exactly like my old
    one! It’s on a entirely different topic but it has pretty much the same page layout and design. Wonderful choice of colors!

  7. Thanks Charles, I thought that rel=author will just give me a mug shot on the search engines but now I know that this gives me more than just good seo. But, I am doing it differently though in my WordPress blog. Instead of placing the code too every page on my blog post, I use plug in for authorship, is that ok? Do I get the same benefit still?

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