- The Search Agents - http://www.thesearchagents.com -

The Week We Searched For- August 19, 2011

Google expands Organic Sitelinks- Google expanded its organic sitelinks this week to include 12 instead of 8 links, full-size links, Display URL and a one-line description. Although the additional sitelinks have received some aesthetic complaints, Mark Fillmore explains that expanded sitelinks represent a real opportunity for SEOs [1], stating, “It will enable brands and companies with well-optimized sites to further dominate the results pages for their brand terms by pushing negative reviews, affiliates, and competitors further down the page.  With this move Google both underscores their understanding of user intent in brand searches and rewards marketers that follow SEO best practices.”

Google acquires Motorola- Google announced [2] its plans to acquire Motorola Mobility Holdings for $12.5 billion or $40/share. If passed by the FTC, deal would grant Google ownership of Motorola’s 14,600 patents and 6,700 pending patent applications, which would greatly improve Google’s standing in several Android-focused patent infringement lawsuits with Apple, Microsoft and others. The deal would also represent Google’s largest acquisition to date.

Google tweaks Analytics- Google introduced [3] two new changes to its Analytics section this week: Session ID calculation and Image Search traffic.

Facebook introduces Ticker- Facebook is in the process of rolling out a new “mini” News Feed [4] on the right hand column of the page, called “Ticker.” Ticker shows your Facebook community’s activities in real time, which is different than how the traditional Facebook News Feed functions. Whereas Ticker is based on time, what Facebook presents on Facebook News Feed is dependent on your participation, e.g., comments, likes, views, etc., with your friends’ pages.

Google tests infinite scroll web search results- Barry Schwartz from Search Engine Land and Search Engine Roundtable confirmed that Google is testing a type of infinite scroll web search results [5], which would, according to, Schwartz, “replace the pagination feature from the bottom, where it says, “Gooooogle” and put a link that reads “show more results”. Clicking on that will load an additional set of search results directly below the first set of results.”